Adam Singer’s Insider Analytics and Data Advice for Social Media

Episode 16 December 20, 2019 00:24:34
Adam Singer’s Insider Analytics and Data Advice for Social Media
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
Adam Singer’s Insider Analytics and Data Advice for Social Media
/

Show Notes

How can social media managers make the most out of Google Analytics?

To answer this crucial question, Lisa Buyer went to former Google Analytics Advocate and overall data guru, Adam Singer. After his seven years at Google, Adam went on to lead marketing teams at a number of firms. Adam is now the Chief Marketing Officer of a $1B equity fund.

From ROI solutions to strategizing your PR plan using data, this episode of Social PR Secrets covers everything you’ve always wanted to know about analytics. Lisa and Adam delved into the specifics of reporting analytics data to clients, why you should get rid of vanity metrics, and much more! 

Want to get analytics tips from the king of data himself? Listen to this episode, and you might even get some word of wisdom on how to advance your career in marketing!

“To advance your career, develop a sandbox project. This will give you hands-on experience for virtually any project you will want to lead or create.” - Adam Singer

Some topics discussed in this episode include:

Contact Adam:

References and links mentioned:

Subscribe & Review To Social PR Secrets Podcast

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

Other Episodes

Episode 108

November 24, 2020 00:36:36
Episode Cover

How Niraj Shah’s Sudden Stroke Led to a Meditation Business

Sometimes, knowing less is the key to success. That’s right, you read that right. And Niraj Shah, co-founder of Mind: Unlocked is the living proof. What’s the best way to launch a new product? Why are relationships and email lists so central to starting a brand? Listen to this episode to learn more about the fascinating story of Mind: Unlocked, from idea to conception to success. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Niraj Shah, co-founder of Mind: Unlocked, an online meditation and mental performance movement. The platform is science-led and focuses on a practical approach to help busy people feel less stressed, sleep better, and get more done. Niraj’s story is remarkable. The survivor of a stroke at only thirty, he turned his life around to focus on his health and wellbeing. When he started meditating, he knew he had found the key to recovery and decided to share it with the world. From idea to conception Mind: Unlocked started as a side project. Meditation was a big part of Niraj’s life and he started looking into the science of why it works. What he found was so interesting that he decided to try offering practical, science-led meditation sessions to busy professionals in London. From the first class’ first attendees, his project grew into seventy popular sessions. That’s when Niraj realized there was an unmet demand for science-led meditation and he decided to take what worked in person and make it available for a global audience, online.  While he had never built an online product before, Niraj followed his instincts, and it paid ...

Listen

Episode 20

January 03, 2020 00:41:03
Episode Cover

Charlie Gilkey on the Zen of Business Coaching

How much do you know about business coaches and what they do? According to Charlie Gilkey, they help you perform at your best and help you live a better life.  In this segment, Lisa Buyer, and guest host Cathy Hackl, sat down with Charlie Gilkey. Charlie refers to himself as a combination of a military logistics officer, philosopher, and business strategist all in one. Not only is he the founder of Productive Flourishing, but also Lisa’s business coach.   Charlie, Cathy, and Lisa talk about how to be productive and what could be standing in your way to achieving the most productivity. Whether you are overcommitted, or unorganized, Charlie gives the best tips and tricks to be proficient in what you do. Tune in to hear more about dealing with FOMO (fear of missing out), why you should always show up, and tools to perform the best in your business. Learn more from business coach, business owner, and author Charlie Gilkey by clicking the links below! “The fear of missing out is causing us to miss out” - Charlie Gilkey Some topics discussed in this episode include: Under delivering How to know if you need a business coach Real-life examples  Productivity tips and examples Not being a “flake” Dealing with FOMO Being coachable Costs of having a coach vs cost of not having a coach Contact Charlie  Charlie’s Twitter Charlie’s LinkedIn More from Charlie Productive Flourishing Website Productive Flourishing Instagram Book- Start Finishing  References and Links Mentioned Basecamp Omnifocus Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, ...

Listen

Episode 79

August 04, 2020 00:24:33
Episode Cover

OG Podcaster Matt Wolfe on Flowcharts #FTW Part 1

What happens when you tap into the mind of the best audience builder on the planet?  Hustle and Flow chart co-host Matt Wolfe tells all in the interview with Lisa Buyer. He answers questions such as: Should you start your own podcast? If so, how do you make it successful? In this episode, find out all the information you need to get started and stay successful! In part one of this two-part series, Lisa Buyer sat down with podcaster and co-founder of Evergreen Profits, Matt Wolfe. Matt Wolfe is the co-host of Hustle & Flowchart, a podcast that is very popular among marketers and entrepreneurs. Hustle & Flowchart includes valuable lessons and takeaways for listeners whether it is for their business or in life. Their topics include; traffic, brand awareness, wealth growth, podcasting, mindset, lifestyle, and much more! Matt Wolfe has been in the podcasting world for a decade, he started his first show in 2010. Being the podcast OG he is, Matt shares his systems and OGOGflow on how to have a successful podcast for your brand! In part one, Lisa and Matt talk about the importance of content, and if podcasting is right for you. Why is having a content marketing plan valuable? Lisa and Matt dive into blogging versus podcasting. Matt shares his secret to success is consistency and frequency, whether for your podcast or blog. Making sure to be way ahead of schedule is important for staying on track, keeping viewers, and growing. Putting in a system in place is of the utmost importance to a successful podcast show. Being consistent and recording shows ahead of time leaves for ...

Listen