In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Dr. Kim Chronister, a clinical psychologist who shares her knowledge and tips with her 170K TikTok and Instagram followers. At her Beverly Hills practice, Dr. Kim specializes in adolescents, millennials individuals, and couples therapy. Online, she gives advice about dating, crushes, and breakup recovery. Additionally, her book Breakup Recovery: Get Your Ex Back or Get Over Them for Good is the inspiration for her TikToks. From doing your own PR to going viral, listen to this new episode to learn from Dr. Kim.
Dr. Kim started off as a clinical psychologist helping clients from her own practice. But years ago, she became inspired by YouTubers creating psychology-related videos. So she tried it out herself. The videos were long-form, took lots of production, and ended up distracting her from her work. It’s when she found out about TikTok in October 2019 Dr. Kim knew short-form was what would work for her. She focused on adding value to short and quick-paced videos and helping out others. In less than two weeks, she already had a following.
Dr. Kim’s TikToks are interactive and engaging. She says the best way to become TikTok famous is to have your unique brand. People should be authentic and listening to their audience. She explains different things work for different people. For her, the best topics are the psychology of having a crush and dreams because her audience is mostly made up of adolescents. She advises making sure you enjoy a topic before making videos about it because people will request more TikToks on the subject.
Dr. Kim keeps a list of requested topics. Once she decides what her next TikTok will be she researches it and brainstorms ideas. The next day, she makes sure she is in a positive mindset when creating a TikTok and avoids overthinking it. Using IMovie to make clean cuts, Dr. Kim advises getting rid of any vocalized pauses to keep a fast pace. When it comes to metrics, she looks at the percentage of like per views. Indeed, that allows her to see if people who follow her enjoy her content. She usually tries to reach at least 10%. While she also makes Instagram videos, Dr. Kim spends more time on producing TikTok content because she gets so much more feedback.
Initially, Dr. Kim got interested in PR to promote a book. She first hired a PR firm, which she considers a great investment. But once she realized she had to be more careful about money, she started doing her own promotion. She built relationships with writers for magazines and pitched herself as an expert voice.
In terms of social advertising, Dr. Kim focuses on Facebook. For example, she gets reality celebrities to promote her books. On Instagram, she either boosts posts or focuses on certain demographics. When asked if social advertising is worth it, Dr. Kim explained almost always is in the long term. She explains while it is hard to get your money back when advertising a product you are selling for under $18, you are building a following will reward you later on.
Should people be worried about TikTok’s privacy issues? How does one find their social media niche? What role should followers’ suggestions play in content-making? Listen to this new episode of Social PR Secrets to find out.
“Overthinking puts us in a negative place” - Dr. Kim Chronister
Should online courses be part of your business model? Next project? Or even a side hustle? Did you know that more than 75 percent of ALL classes and courses will be online by the end of 2022? Here’s your opportunity to use your skills, expertise and passion to create and teach a course of your own. Wine experts, real estate pros, attorneys, teachers, accountants, artists, athletes, entrepreneurs. Who would you like to learn from? And on the flipside, who would like to learn from you? Everyone is well-versed in something that others would love to gain knowledge in. So, what are you waiting for? Visualize your success, rid away imposter syndrome and get ready to create and launch an "A-Level" online course successfully. In this episode of Lisa Buyer’s Social PR Secrets podcast, Chris Kyle, elearning expert and CEO of Launch Academy, reveals how to create a successful online course and the traps to avoid along the way. Add to your brand’s public relations strategy and find out how an online training program might be your ticket to financial freedom! Chris Kyle’s Origin Story As a coaching consultant for many years, Chris Kyle worked with startup companies, both pre-funded and entirely from scratch. He was then offered a full-time position in a career path tailored toward learning. An area of opportunity widened, along with his passion for educating. Eventually, he said goodbye to corporate life and hello to entrepreneurship with Launch Academy. Chris’ 11 years of experience coaching on how to create and launch an online course, has resulted in over $4.5 million dollars in course launch revenue, with many earning $60,000 or more from his clients’ and students’ first course launch. His ...
How should brands decide which social platforms to invest in? Nick Cicero says pay attention to new spaces, but spend the bulk of your time and energy on the platform that yields the best and most reactions for you. In this episode from the vault, Lisa Buyer chats with entrepreneur and social media guru Nick Cicero to get his advice for how brands should use Snapchat and how brands decide when to enter new emerging platforms. If you’re looking for someone to tell you how to make social media work best for your brand, Nick is at the top of the list. Nick created the first analytics for Snapchat, Instagram stories and Facebook Live. He was the founder and CEO of Delmundo, a and now works as the VP of Strategy for Conviva, which acquired his company in 2018. In this episode, Nick and Lisa talk about the two ways brands can use Snapchat, how influencer take-overs can help with a brand’s discoverability, and his tips on how social media managers should prioritize platforms. Nick shares some of his favorite accounts to follow on Snapchat and gives advice for brands trying to start growing on the platform. What’s the easiest way for brands to make content on the platform? Tune in to this episode to find out! “You don’t need to be on every single platform, but you do need to find out what’s evolving and figure out what’s there.” - Nick Cicero Some topics discussed in this episode include: Different ways brands are using Snapchat Best ...
Do you ignore your fears? Rhonda Britten explains how fear is actually a vehicle for change. Lisa Buyer sat down with best selling author, life coach, and speaker, Rhonda Britten. During the COVID-19 pandemic, the world’s filled with fear, anxiety, and uncertainty. Rhonda shares her expert advice on how to turn pain into gain and deal with these emotions. What is this pandemic doing to our fears? According to Rhonda, it is actually helping people become more in touch with their feelings. During this interview, Rhonda shares her story about the worst day of her life and how she developed her own exercises to process her pain, ultimately leading her to her career. Lisa and Rhonda discuss her journey into becoming a life coach and how public relations affected her career. Throughout these times, Rhonda tells us to practice gratitude, do acknowledgments, and do her control and no control exercises. Check out Rhonda’s books to learn more about how to change your life and live fearlessly. “We are just moving our fears around, when in fact we really want to build a relationship with fear because that is how we will actually change how our brains work” - Rhonda Britten Some topics discussed in this episode include: Fear as a vehicle for change How fear works for you Anxiety and control Social media and confidence The worst day of Rhonda’s life Becoming a life coach Importance of public relations Being on Oprah Advice on fear and the pandemic Center, grounded, and boundaries Opportunities Contact Rhonda Britten Rhonda Facebook Rhonda Twitter Rhonda LinkedIn More from Rhonda Fearlessliving Website Rhonda’s Books References and Links Mentioned Instagram Fearless You Facebook Group Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR ...