Jordan West Shares Mindful Marketing and E-Commerce Strategies

Episode 107 November 17, 2020 00:35:25
Jordan West Shares Mindful Marketing and E-Commerce Strategies
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
Jordan West Shares Mindful Marketing and E-Commerce Strategies
/

Show Notes

How did Jordan West go from failing as a Taco Del Mar franchise owner to booming as an e-commerce agency owner and mastermind host? 

The secret is in the fail.

What are the most effective ways to promote an e-commerce? Are Facebook ads still useful? Is last-click attribution the right way to measure success? Agency owner Jordan West shares his insights on performance marketing, PR, and more, in this episode of the Social PR Podcast.

In this new episode of the Social PR Podcast, host Lisa Buyer sits down with Jordan West, agency owner and podcast host of Secrets to Scaling your E-Commerce Brand. Jordan is the CEO of Mindful Marketing, a marketing agency focused on e-commerce businesses. He also co-founded an apparel brand, Little and Lively, with his wife. His agency now employs thirteen people and is all about strategy for six to 8-figures companies. The goal is to get high returns on ad spend while trying out new initiatives, which he gets to do on his clothing business. 

 

Facebook for E-commerce

One of the little-known strategies used by Jordan to promote e-commerce businesses is using Facebook VIP groups. Fans of a brand will join the group and will be notified when a new product launch is happening. Then, the company shuts down its website and locks it with a password only given to VIPs, who have exclusive access to the new collection. Even with strategies like this one, Jordan is all about authenticity, not fake scarcity. 

When asked what Facebook for e-commerce trends look like, Jordan explained that October was a bloodbath. According to him, return on ad spends tanked because of the elections. However, he believes things will go back to normal soon, with ad prices going down although Facebook ads will never be as cheap as they were back in March.

 

Jordan West on Performance Marketing

At the end of the day, were sales up? If the answer is ‘yes’, your paid campaigns are working. Jordan is all about performance marketing. In short, he is getting paid to perform. While results are a great way to get new clients, he also uses directories such as Clutch and Digital Agency Network to promote his agency. Jordan also recommends having your own podcast and being a guest on other podcasts to raise visibility. 

With results being so important, many clients tend to use last-click attribution as an important metric. Jordan vehemently discourages that. Attribution is attributing marketing efforts to a sale, which is a good thing. However, last-click attribution only looks at what the last click was. The issue with that, says Jordan, is that it ignores the effects an ad or media mentions can have in the long term. To him, the best way to understand how effective ads are is to make customers fill out a post-purchase survey. 

 

The Best Time Management in the Biz 

Jordan West only works from 9 am to 2 pm. Yes, you heard that right. And he takes an hour lunch break! He explains that he gets more done since he switched to that schedule. Digital detox is also important to Jordan. He always gets rid of his phone when spending time with his family and even asks others to do the same. We should all look up to him as a great example of work-life balance!

Why are backlinks so powerful? How can one promote CBD products effectively? Listen to this new episode for tips on a wide array of topics! And if you are a small business make sure to get a free e-commerce growth plan from Jordan here

 

“I’m never trying to sell people things they don’t want.” - Jordan West

 

Some topics discussed in this episode include:

 

Contact Jordan West:

 

References and Links Mentioned

Other Episodes

Episode 70

July 03, 2020 00:40:25
Episode Cover

Jamie Duklas From Journalist to CMO

Thinking of changing your career path and embracing the digital world? Listen to advice from a former sports journalist turned digital marketing guru. In this episode, Jamie Duklas talks about how digital marketing helped him get where he is today and shares his expert advice. Lisa Buyer sat down with the vice president and head of marketing of Angelic Bakehouse, Jamie Duklas. Jamie has worked with many big brand businesses and transitioned from sports journalism into the Public Relations world. Tune in to hear Jamie share his public relations tips and tricks as well as the importance of giving back.  Giving back during these times is so essential, and Jamie recognized this social good signal. This is why Angelic Bakehouse has a program called Loaf You, a program allowing consumers to donate a loaf of bread. The company matches each donation and donates directly to Feeding America.  Jamie and Lisa talk about how Jamie transitioned into digital marketing, the importance of having a powerful brand voice, video making advice, and much more! Jamie explains how valuable it was for his career to embrace digital marketing in the early 2000s.  Having a powerful brand voice is important for any business. Jamie explains how he successfully runs Angelic Bakehouse’s brand and how gifs and visuals such as videos are necessary. If you aren’t comfortable with video yet, Jamie advises us to jump in and not expect perfection. Being heavily focused on Instagram, Jamie shares his secrets to having a strong brand voice. In this episode, learn the do’s and don’t of video marketing, SEO secrets, and much more from marketing rockstar and brand builder, Jamie Duklas. “The biggest thing that got ...

Listen

Episode 60

May 26, 2020 00:42:24
Episode Cover

Krista Neher on Digital Marketing

Do you know what the most important skill for digital marketers in 2020 is? Despite the widespread perception that the industry is constantly rapidly changing, Krista Neher says it’s the same as it has been for years: SEO! In this episode of Social PR Secrets, host Lisa Buyer sits down with best-selling author, international speaker, and digital marketing educator Krista Neher to get her insight into the field. Krista is a digital marketing expert. She has more than 15 years of experience, having worked with massive companies including Google, General Mills, and P&G and a seasoned educator of digital marketing. She’s written best-selling books on the topic and created one of the first accredited social media certification programs in the world. Krista is the founder and CEO of Boot Camp Digital, a leading digital marketing training provider.   Lisa and Krista discuss why college isn’t the best way to learn the craft of digital marketing, the importance of strategy and measurement and how to do it, and what, if any, trends are worth paying attention to. Thinking about getting your company on TikTok?  Find out why you may want to think again.    Then, she explains why understanding data is absolutely essential for good marketing, but something very few marketers are able to do. She defines GSOT (Goals, Strategy, Objectives, and Tactics), the formula she uses to create every marketing strategy, and how to make your own.    Krista explains her pyramid of hygiene, hub, and innovation  — sharing her blueprint on how to best manage your ...

Listen

Episode 88

September 04, 2020 00:34:20
Episode Cover

Nathan Hirsch Outsourcing Social PR Secrets - Get More Done, Work Less

How do you find virtual assistants for public relations, digital marketing or any business? What is the best way to train new hires? Is outsourcing tasks and projects really that safe? What even is a virtual assistant? In this episode, Nathan Hirsch teaches you all there is to know about outsourcing grow your business whether it’s public relations agency, freelance publicist or full marketing department. From hiring and training to implementation and quantifying success, listen to find out how your business can benefit from virtual assistants.  In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Nathan Hirsch, the founder and CEO of Outsource School, a platform helping busy online public relations pros, digital marketers and entrepreneurs get more done while working less. For a $1000/year membership, clients get his exact hiring process and are guided in implementing it, learn all about RSOPs and marketing, and receive a software, sharable SOP, and support. Outsource School isn’t Nathan’s first successful business. Last fall, he sold his VA marketplace platform, FreeUp, which he founded and led for five years. Listen to get Nathan’s tips and better understand how your business can grow by hiring virtual assistants. Why You Should Outsource Your Work Nathan’s outsourcing journey started in college. As a student, he started selling textbooks online for side money. He learned about an up-and-coming company called Amazon and became a seller with them. However, Nathan quickly realized he could not keep up with the demand. So he hired one, then two, virtual assistants. ...

Listen