Lisa Buyer’s Top Social PR Secrets Episodes for 2021

Episode 165 December 28, 2021 01:30:30
Lisa Buyer’s Top Social PR Secrets Episodes for 2021
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
Lisa Buyer’s Top Social PR Secrets Episodes for 2021

Show Notes

How do we sum up 2021?

Well as I recorded this episode I am quarantined with my husband and daughter in Jupiter, Fl - things did not quite turn out like we thought this week - just like 2021. 

In survival mode, raw and a little shaken and stirred.

All ready to move forward - then sideways, then backward, we had blinders on (at least some of), then we had our head in the sand (or some of us), then we wanted to rip our masks off (most of us), we wanted to travel (I think all of us), to hug, and then we all seemed to suffer burnout and fatigue. 

Here’s a recap of the most popular Social PR Secrets in 2021 according to analytics and the ones YOU liked the best and then I added a few of my favorites to prepare you for 2022.

2021 Episodes

Megan Foster: How to Pitch E-Commerce Editors

Tips on Pitching to a Publication

Megan Foster says you can pitch to any type of writer or editor, no matter how influential. She used to receive over 200 pitches a day. How do you make your pitch stand out? Here are Megan’s top tips.

#1. Your subject line needs to be on point

The header of your pitch email should grab the editor or writer’s attention. Words like best, new, trendy hold no meaning. Instead, be specific or use numbers.

#2. Use images

Images of the product will tell the editor what you’re about right away. It also gives them a better understanding of their audience’s reaction to ie, explains Megan.

#3. The 20-second rule

All the important information in your pitch needs to be at the top.

#4. Include some details

If an editor picks your product, they’ll appreciate having details already researched for them.

#5. If you are going to personalize the pitch, get the name right

Yes, really. Don’t forget to remove [Insert Editor’s Name Here].

#6. Get to know the person you’re pitching to

It’s essential to tell the writer you have read their articles. But don’t pitch something they’ve already written about! 

These are all crucial tips, and this episode contains way more. You don’t want to miss it from pitching CBD products to upcoming social media trends and Megan’s take on influencer culture!

“When you’re pitching editors, make sure there’s a story component.” – Megan Foster. i.e.

Modern PR Myths, Musts, and Mantras

Digital PR vs. Digital Advertising

While almost all companies are willing to splurge on advertising, few understand that digital PR is another central element of a successful business. However, for digital PR to work, brands need more than money. They need to understand the process takes time; they should communicate and cooperate with their agency and keep their expectations realistic.

Once you’ve understood that, digital PR will surprise you in more ways than one. Unlike advertising, PR positively affects every part of the funnel. And unlike advertising, PR offers sustained rewards over time. In short, PR gives brands what they can’t buy in ads. This includes:

Top 3 PR Myths, Busted

Myth #1. PR is only measured in numbers

Myth #2. Only big companies do social listening 

Myth #3. The best PR pros live in LA and New York

Brands should keep in mind they’re looking for talent, not location. The best professionals can now be found all over the country – and the world!

Want to know what other myths are the most common? Listen to the episode to find out!

Some topics discussed in this episode include:

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.” – Richard Branson, British business magnate and founder of the Virgin Group.

“If I only had two dollars left, I would spend one dollar on PR.” — Bill Gates, founder of Microsoft.

Lisa Buyer on Life Lessons, Transitions and Resets

Some Topics Discussed In This 2021 Episode Include:

Jeanne Jennings: Email Should Be Part of Your Strategy

“Email is dead.” Or, “Email is making a comeback.” Whatever your opinion, email has always been a crucial part of any PR and marketing strategy. Learn all about using email for your business, agency, or clients from Email Optimization Shop’s Jeanne Jennings.

Mandy McEwen’s LinkedIn PR Secrets For Brands of Any Size

Did the LinkedIn bubble burst? Not a chance. Mandy McEwen is the secret weapon for mastering the LinkedIn algorithm, optimizing your area of specialization, and maximizing exposure, engagement, and content strategy.

Bruce Clay on Hiring SEO Specialists, Link Mentions, and How You Attribute to Google's Success

Some Topics Discussed in this episode include:

10 PR Secrets to Boost Exposure, Energy, Sleep and Save Time by Lisa Buyer

Lisa’s Favorite Things on the Metaverse:

Public Relations Secret #2: Digital Detox Secrets for Energy and Women.

Kassie Meiler on Pubcon Florida 2021, Brilliant Marketing Tips, E-A-Ts and Vibes

Pubcon 2021

Former Facebook Employee, Adam Risbridger, Reveals How to Beat the Ads Algorithm

Some topics Adam discusses in this episode include:

The Art of Persuasion, the Offer and the Experience With Brandon Smits

In this episode, Brandon talks about:

Bonus 2021 Faves 

Cathy Hackl Live From NFT BZL

In this episode, Cathy and Lisa talk about

Female Disruptors Virtual Summit Announces Speakers, NFTs, and Early Registration Perks

The Female Disruptors Virtual Summit

Unlike physical conferences where you can end up sitting through the content you just don’t need, Female Disruptors Virtual Summit is delivered entirely online. Dip in and watch the specific talks you need to transform your business or catch them all. It’s up to you!

Our experts will be sharing their years of knowledge, strategies, and tactics. If you’re focused on launching or growing your business, we’ve got you covered.

Female Disruptors Featured Keynotes

Rhonda Britten – Emmy Award-winner, repeat Oprah guest, TedX speaker – Rhonda has devoted her life to one thing: to teach you how to master fear.

Katie Wells – Bestselling Author of The Wellness Mama Cookbook. Host of the award-winning Wellness Mama Podcast Named by as one of the 100 most influential people in health and wellness along with Dr. Oz, Dr. Mercola, Food Babe, and Tim Ferriss

Cathy Hackl – As seen on 60 Minutes, Time, Vogue, Bloomberg, and More. Chief Metaverse Officer/Strategist | Dean of Republic Realm Academy |Thinkers50 Radar|Linkedin Top Voice| Keynote Speaker| NFTs Virtual Worlds & Fashion AR VR Holograms| Media Personality |

Ai Addyson – Education disruptor and founder of the Disruptor’s Planner.

Whitney Freya  – Inspired Living Expert, Artist, Author. She helps businesswomen discover their Magic.

Grab the hottest ticket in town here!

We call all genders and ages looking to give, share, coach, inspire and cultivate. We want to pay it forward and tap into women’s wisdom regardless of age, status, race, and gender. 

 “I want to help generations cross over and learn from each other.” -Lisa Buyer

Pascale Dube’s Communication Secrets to Coach Parents with Teens

Some topics in this episode include:

Mike Toner with a PR Forecast: Web 3.0 is in the Air!

In this episode, Mike Toner talks about

Well, that’s a wrap to the most popular podcast episodes and my faves in 2021. What will 2022 bring? Indeed the metaverse continues to develop, and so should your brand’s metaverse strategy. I hope for less burnout and more opportunities to connect us with joy. You can be sure I am voting for equal pay, reversing ageism, being a change agent, and tapping into positive energy and the wealth of health and happiness. 

Other Episodes

Episode 123

March 08, 2021 00:11:53
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International Women's Day Special: The Future is Female

In honor of International Women’s Day 2021, Lisa Buyer hosts a pop-up edition of Social PR Secrets highlighting women’s news and events. Female Disruptors Turned Two!  It was two years ago today Lisa Buyer launched the online publication with the goal to highlight women disrupting in their space. From the most influential women in tech to professional surfers to Social VR disruptors to yoga queens to poetry princesses, Female Disruptors shines a light on 39 women and counting.  Women in VR - Enter Facebook Horizons VR Women in Horizon Facebook Group hosts the event in the “Women VR Creators” Facebook Horizon World for community activities celebrating the women creators. Social VR expert Navah Berg managed and coordinated the event on Facebook Horizons in honor of International Women’s Day.  Here’s is what the day looked like: Grab your Oculus Quest headset and start the day meditating in Virtual Reality. The line-up speakers include Female Disruptor Lisa Buyer, Futurist Cathy Hackl,  an interview with Lisa Kotecki, AR/VR Community Lead at Facebook Join a LIVE Interview, Network, play Icebreaker Games, participate in a Meditation Circle // Wellness Chat, “Party-Up” and travel to Worlds Created by Women, and much more! We would love to see you there for an exclusive evening celebrating women all around the world in Facebook Horizon. The Women of Hustle and Flow Chart Podcast Thirteen women made the featured episode of Hustle and Flowchart podcast. Matt Wolfe and Joe Fier pay tribute to the badass women interviewed in 2020. The list included: Sue Rice ...


Episode 111

December 15, 2020 00:34:59
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6 Easy Steps to Creating Your Own Online Course with Julie Hood

In 2021, online courses will be indispensable to any successful PR strategy. Don’t know where to start? We’ve got you covered! In this episode, Julie Hood from Course Creators HQ shares the six steps to start your own online course, plus plenty of tips! In this episode of the Social PR Secrets Podcast, host Lisa Buyer learns from Julie Hood, owner of Course Creators HQ, where she works behind-the-scenes with online marketers, promoting and selling their courses. From choosing a topic to developing a course and successfully sharing it, listen to this episode to learn the basics of online course creation.  The Wow Factor Some folks like to jump in headfirst and have one big signature course that includes everything they know. Julie says that’s one of the biggest mistakes you could make. She says creators should start with something small they can get up and running fast. Start with a small idea to get your feet wet, she says. But how do you pick the perfect topic? And where do you go from there? Here are Julie’s six steps to building the perfect online course. #1. Pick the Perfect Topic To decide if an idea is good enough, Julie recommends an exercise. Separate a sheet of paper into four boxes and take some notes based on the research of your potential topics on each of these four platforms: Facebook groups, Amazon, YouTube, comments, and replies on your platforms.  #2. Put Your Outline Together Whether you prefer making lists or using post-its you can move around, try to organize your thoughts into four to 6 steps, or lessons. ...


Episode 137

June 15, 2021 00:29:16
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Press Release Hacks with Mickie Kennedy

When you hear the words press release, what’s the first thing that comes to mind? Brief article? New sponsorship? Company advertising? While these are all fair ideas, they hardly scratch the surface.    In this new episode of the Social PR Podcast, host Lisa Buyer sits down with expert press release distributor and strategist, Mickie Kennedy, where he reveals how just one article can generate massive traffic and booming sales for your business. The Idea Mickie founded eReleases 22 years ago with the mission to provide accessible media exposure to start-up companies. What began as a small-scale service developed into a widespread resource and partnership with US National PR Newswire, the oldest authentic press release outlet. eReleases is a win-win system, not only helping businesses flourish but journalists as well.  Dead or Alive? For the past decade, people have wondered whether print, SEO and press releases are dead or alive. Mickie puts this long-lasted debate to rest. He says that the way press releases were syndicated two decades ago is outdated and tedious, and the goal has changed entirely. While the motive to replicate is very much dead, the new purpose of a press release is alive and well. “(SEO and press releases) continue to have a life as long as it works.” -- Mickie Kennedy The Purpose of a Press Release Mickie says that a blend of subscribing journalists, substantial google searches and a personal touch sets eReleases apart from its competitors. His team of writers, editors and strategizers distribute their clients' press releases to journalists who turn those releases into news articles. Now, before we get ahead of ourselves, let's break down the levels of a press release: The intent: to write a compelling announcement that will ...