Mike Toner with a PR Forecast: Web 3.0 is in the Air!

Episode 164 December 22, 2021 00:49:16
Mike Toner with a PR Forecast: Web 3.0 is in the Air!
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
Mike Toner with a PR Forecast: Web 3.0 is in the Air!

Show Notes

Sunny with a high chance of Web 3.0 is the forecast for public relations in 2022. 

Today Mike Toner and Lisa Buyer discuss what brands, marketers, PR pros, and entrepreneurs need to brace themselves and future-proof the fashion of community, collaboration, creativity, and merging our digital world with physical worlds.

Mike Toner is the Chief Marketing Officer at Threedium, a 3D/ AR. 

The global platform for the luxury fashion industry, FARFETCH, has released a 3D digital fashion editorial series for Burberry-powered Threedium. The campaign uses Threedium’s 3D & AR engine to deliver an innovative and immersive experience that drives engagement.

“We are bringing a web 2.0 experience to a 3D world; you are able to swirl around, zoom in, and see the fibers on the fabric.  That’s the kind of work that we are doing, bridging the gap between web 2.0 and web 3D.” 

In this episode, Mike Toner talks about

“There’s no faking it in this web 3.0 world; everything is transparent…share your work, and if it’s good, people will see it.” 

As mentioned in this interview

Build the 3D internet now

Burberry x Farfetch x Threedium

Mike Toner Twitter 

Mike Toner LinkedIn

Threedium LinkedIn


Other Episodes

Episode 15

December 17, 2019 00:23:41
Episode Cover

Matt Siltala on the Importance of Visuals for Brands

What is the big deal with visuals? According to Matt Siltala, as humans, we are visual people, we get distracted so easily and visuals are much easier to consume. Lisa Buyer sat down with guest Matt Siltala to talk about all things visual. We find out why visuals are so valuable and why you need to have a purpose and strategy behind your posts. In this episode, the interesting topic comes up on how to use Pinterest to benefit your business. Are you an avid Pinterest user? Find out the tips and tricks to use it as your next visual search engine. Matt shares some of his secret hacks so you can thrive with Pinterest.  What are brands doing right, and what are they doing wrong? Stay tuned to find out more!  Learn more from Matt Sitala in his Podcast, linked below! “Don’t be afraid to succeed and don’t be afraid to fail” - Matt Siltala Some topics discussed in this episode include: How we consume content Budget-friendly advice for small businesses  Using platforms as an opportunity  Dos and don’ts for infographics Tools for research Pinterest tips and tricks Contact Matt: Matt’s Instagram Matt’s LinkedIn Matt’s Twitter More from Matt:  Podcast  References and links mentioned: Twitter Facebook Instagram Youtube Pinterest Visual.ly Moments iPhone app Shred Video iPhone app Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more ...


Episode 130

April 27, 2021 00:37:09
Episode Cover

Brett Lane: All You Need to Know About SEO

If you’ve been listening to Social PR Secrets for a while, chances are you’re pretty familiar with SEO. But do you know what offsite SEO is? Do you understand how to optimize your press releases for better SEO results? Are you aware of the best platforms to help you with your SEO efforts? If not, this episode is for you! In this episode of the Social PR Secrets Podcast, host Lisa Buyer dives into the world of SEO with Brett Lane. Brett is an SEO consultant who has managed over 1,000 projects and ranked tens of thousands of keywords on Google. His work focuses on both onsite and offsite SEO (more on that later) and he has almost two decades of experience in the field. There’s no one better to learn the ins and outs of SEO from! Onsite vs Offsite SEO Onsite SEO is what most people think of when they hear search engine optimization. It’s all about making sure your own website is both friendly to Google and your users. It involves writing good data descriptions, having relevant content that will please both the algorithm and your audience. To master onsite SEO, you need to know (or hire someone who knows) all the odds and ends of communicating effectively with Google. That being said, being a PR professional will also help you in optimizing your SEO strategy because your site needs to be user-friendly, otherwise the lack of interaction with your content will kill all your Google-related SEO efforts. On the other hand, offsite SEO focuses on getting as many outside websites as possible to ...


Episode 17

December 24, 2019 00:30:52
Episode Cover

Cathy Hackl on Virtual Reality, Augmented Reality Marketing, Branding and Communications

Have you ever used a Snapchat filter? If so, you were using augmented reality right from your mobile phone.  Lisa Buyer talks with author, futurist, speaker, and business strategist Cathy Hackl on all things virtual reality and augmented reality and how it affects communication and businesses.   Cathy explains how media is expanding beyond 2D flat content and emerging into 3D, holographic, and augmented content.  In this segment, learn all about how far technology has come and where it is going when it comes to virtual reality, augmented reality, and even mixed reality. Tune in to hear Lisa and Cathy discuss what tools are out there currently, the future of holographics, and how to use these realities for marketing, branding, and communications. Immersive technologies can make the intangible, tangible, and Cathy suggests that we be proactive and start learning now all about immersive computing platforms because they are the next big thing. Click the links below to learn more about how virtual reality brings stories to life from the expert herself, Cathy Hackl! “Virtual reality creates the sense of presence in something you might have not cared about before” - Cathy Hackl Some topics discussed in this episode include: Virtual reality and TV What tools are out there now for AR/VR Avatars Facebook spaces (now Facebook horizon) Virtual reality and marketing Compassion and VR VR and AR being the next computing platform Difference between AR, VR, and MR Contact Cathy  Cathy’s LinkedIn Cathy’s Website Cathy’s Twitter Cathy’s Facebook  Cathy’s Instagram Cathy’s Youtube More from Cathy Book- Marketing New Realities   References and Links Mentioned Snapchat Vizrt Snapchat Lens Studio Facebook AR Studio Amazon Sumerian Facebook Horizon You Are Here  Upload VR Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the ...