Nick Cicero’s Lessons on Snapchat

Episode 27 January 28, 2020 00:13:52
Nick Cicero’s Lessons on Snapchat
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
Nick Cicero’s Lessons on Snapchat

Show Notes

How should brands decide which social platforms to invest in?

Nick Cicero says pay attention to new spaces, but spend the bulk of your time and energy on the platform that yields the best and most reactions for you.

In this episode from the vault, Lisa Buyer chats with entrepreneur and social media guru Nick Cicero to get his advice for how brands should use Snapchat and how brands decide when to enter new emerging platforms. If you’re looking for someone to tell you how to make social media work best for your brand, Nick is at the top of the list. Nick created the first analytics for Snapchat, Instagram stories and Facebook Live. He was the founder and CEO of Delmundo, a and now works as the VP of Strategy for Conviva, which acquired his company in 2018.

In this episode, Nick and Lisa talk about the two ways brands can use Snapchat, how influencer take-overs can help with a brand’s discoverability, and his tips on how social media managers should prioritize platforms. Nick shares some of his favorite accounts to follow on Snapchat and gives advice for brands trying to start growing on the platform. What’s the easiest way for brands to make content on the platform? Tune in to this episode to find out!

“You don’t need to be on every single platform, but you do need to find out what’s evolving and figure out what’s there.” - Nick Cicero

Some topics discussed in this episode include:

Contact Nick :

More from Nick

References and links mentioned:


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