Nick Cicero’s Lessons on Snapchat

Episode 27 January 28, 2020 00:13:52
Nick Cicero’s Lessons on Snapchat
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
Nick Cicero’s Lessons on Snapchat
/

Show Notes

How should brands decide which social platforms to invest in?

Nick Cicero says pay attention to new spaces, but spend the bulk of your time and energy on the platform that yields the best and most reactions for you.

In this episode from the vault, Lisa Buyer chats with entrepreneur and social media guru Nick Cicero to get his advice for how brands should use Snapchat and how brands decide when to enter new emerging platforms. If you’re looking for someone to tell you how to make social media work best for your brand, Nick is at the top of the list. Nick created the first analytics for Snapchat, Instagram stories and Facebook Live. He was the founder and CEO of Delmundo, a and now works as the VP of Strategy for Conviva, which acquired his company in 2018.

In this episode, Nick and Lisa talk about the two ways brands can use Snapchat, how influencer take-overs can help with a brand’s discoverability, and his tips on how social media managers should prioritize platforms. Nick shares some of his favorite accounts to follow on Snapchat and gives advice for brands trying to start growing on the platform. What’s the easiest way for brands to make content on the platform? Tune in to this episode to find out!

“You don’t need to be on every single platform, but you do need to find out what’s evolving and figure out what’s there.” - Nick Cicero

Some topics discussed in this episode include:

Contact Nick :

More from Nick

References and links mentioned:

 

Subscribe to & Review Social PR Secrets Podcast

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

Other Episodes

Episode 152

September 28, 2021 00:37:55
Episode Cover

Ashleigh Rennie on her Brand Voice Quiz, Creative Copywriting & More

Taylor Swift is the key to phenomenal copywriting! Is she the only one? No chance! Is she your specific brand voice? Maybe. Maybe not. From Alicia Keys and Lady Gaga to Aretha Franklin and Beyonce, there are a ton of Grammy award-winning superstars that can help YOU compose a melody that is true to your voice and personal brand!  Ashleigh Rennie, expert copywriter, brand voice specialist, and founder of The Story Team created a phenomenal quiz that offers insight into your brand voice. ‘Which Grammy-Winning Superstar is your business?’ shows you how to use your authentic voice to grow a client base that is genuinely interested in what you have to offer.  So, what is a brand voice anyway? Well, it helps your audience know exactly who you are, what you do, and how you can help them. It is what drives your target client to keep coming back for more! In this exclusive episode of Lisa Buyer’s Social PR Secrets podcast, storytelling genius Ashleigh Rennie reveals all the copywriting secrets that she shares with her own clients. Her marketing strategy tips on how to craft engaging email subject lines, orchestrate social media copy, and design your own powerful quiz will make all your clients dance to the rocking tune that is your voice! Hi, I’m Ashleigh Rennie and My Brand Voice is Beyonce! One attribute that host Lisa Buyer shares with this week’s guest is a fierce mindset, gallant demeanor, and female-empowering vibe! As female entrepreneurs, it’s not surprising that Lisa and Ashleigh would receive Beyonce as their brand voice and IT factor. But it doesn’t stop there! Ashleigh’s ...

Listen

Episode 127

April 06, 2021 00:29:18
Episode Cover

Why Your Brand Should Be Sending Texts, With Ryan O’Connor

SMS has a 98% open rate. Yes, you read that right. So why aren’t most brands using it? Well, it’s not that simple. In this episode, the founder of Worth eCommerce, Ryan O’Connor, shares who should be using SMS versus email marketing, how to go about it, and tips to maximize your returns.  In this episode of the Social PR Secrets Podcast, host Lisa Buyer talked to Ryan O’Connor for the first-ever SPS episode on SMS marketing! Ryan is the founder of Worth eCommerce, a Portland-based email and SMS marketing agency helping businesses scale their customer relationships with email and SMS Marketing.  Why Use Email and SMS? For the first half of his career in eCommerce, Ryan was focused on getting new commerce. He only thought about conversion rates and user experience. But quickly, he realized he was only looking at surface level. Instead, he started working on creating a brand with supportive customers he could turn into VIPs who would be loyal for life. And now, he helps businesses do the same thing.  Emails and SMS allow businesses to develop longer relationships with customers. To do so, companies should focus on communication and content rather than the actual user experience and design of the email. Indeed, Ryan has found that high repeat customer rates are usually due to great content. Emails and SMS will expose your customers to your brand in a way nothing else will Turn Customers Into VIPs The first step to any email or SMS strategy is to grow your lists. A good way to ...

Listen

Episode 23

January 14, 2020 00:25:26
Episode Cover

Joe Puglisi: How Buzzfeed Creates Viral Worthy Content

Do you know what drives people to share content? Joe Puglisi says it comes down to identity, emotion, and information.  Find out more from the former director of creative strategy at Buzzfeed, from an interview dug up from 2015. Joe Puglisi gives in-depth examples of why people are inspired to share certain content, and how to produce it. Some people go viral by chance, but take control of these strategies.  Buzzfeed makes creating viral content seem easy, however, we all know that isn’t necessarily true. Joe gives spot-on advice and shares the tools Buzzfeed uses to create viral posts. Tune in to learn tips and tricks that are still relevant 5 years after this interview took place. Which brands were doing it right in 2015? Are they still thriving now? See if you have what it takes to go viral after listening to this episode. “Content gives people the ability to curate the world's view on them” -Joe Puglisi Some topics discussed in this episode include: How to foster authenticity and interest in posts The revolution of social media Writing an honest and powerful headline The elements that makeup viral content The questions to ask yourself when creating content How to get massive reach Strategies to reach your audience on different platforms Contact Joe: joepuglisi.com Joe’s Instagram Joe’s Twitter Joe’s LinkedIn References and links mentioned: Hootsuite Pinterest ...

Listen