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In part one of this two-part series, Lisa Buyer sat down with podcaster and co-founder of Evergreen Profits, Matt Wolfe. Matt Wolfe is the co-host of Hustle & Flowchart, a podcast that is very popular among marketers and entrepreneurs. Hustle & Flowchart includes valuable lessons and takeaways for listeners whether it is for their business or in life. Their topics include; traffic, brand awareness, wealth growth, podcasting, mindset, lifestyle, and much more!
Matt Wolfe has been in the podcasting world for a decade, he started his first show in 2010. Being the podcast OG he is, Matt shares his systems and OGOGflow on how to have a successful podcast for your brand! In part one, Lisa and Matt talk about the importance of content, and if podcasting is right for you. Why is having a content marketing plan valuable? Lisa and Matt dive into blogging versus podcasting. Matt shares his secret to success is consistency and frequency, whether for your podcast or blog. Making sure to be way ahead of schedule is important for staying on track, keeping viewers, and growing.
Putting in a system in place is of the utmost importance to a successful podcast show. Being consistent and recording shows ahead of time leaves for less room for error with having a set schedule when you release each episode. Matt Wolfe explains how they leave plenty of room in case of any guest cancellations or other hiccups, they try to have podcasts ready for release three weeks ahead of schedule. As for their key performance indicator (KPI), Matt keeps track of their email list growth.
Part two of this segment dives deeper into the conversation of podcasting and valuable lessons about organic and paid strategies, bounce rate, optimizing your podcast site, and much more!
Make sure you subscribe to be notified when part two comes out to learn more about Matt Wolfe’s expert tips and tricks!
“At the end of the day, I really think it is important to have content that attracts people in” - Matt Wolfe
Blogging vs. podcasting
Brands starting their own podcasts
Consistency and frequency
Content marketing plan
Scheduling out podcasts
Newsletters
Measuring the success of your new podcast
Key Performance Indicators
Notes on the episode
Facebook https://www.facebook.com/mattrwolfe
Hustle & Flowchart podcast - https://podcasts.apple.com/us/podcast/the-hustle-and-flowchart-podcast/id1199620245
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