Samuel Brake Guia on Podcasting for PR

Episode 87 September 01, 2020 00:40:31
Samuel Brake Guia on Podcasting for PR
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
Samuel Brake Guia on Podcasting for PR
/

Show Notes

In this episode of Social PR Secrets, Lisa Buyer sits down with Samuel Brake Guia, a technology writer turned passionate podcaster who hosts Brains Byte Back and Loudspeaker from his home base in Medellin, Colombia. Samuel fell in love with podcasting after binging one by his favorite comedian, which gave him the idea to start one for the company he works for, The Sociable. Two years later, he's hosted NASA engineers, congressional candidates, and the Vice President of McAfee and explores his passion for technology, psychology, and PR through a medium he adores. 

Samuel Brake Guia's innate curiosity is a strength for him when he hosts podcasts. He likes to ask questions, dissect the answers, and dig into a topic with his guests. How does he prepare for such hard-hitting, factual conversations on his show?

Podcast on the Air Anxiety?

Listen to his tips on how to conduct better interviews and format your podcast. Ever felt anxious before a show? Samuel and Lisa discuss ways to help your guests, and yourself, with pre-show nerves, so they're relaxed enough to engage in productive dialogue that will interest your audience. 

"I think the thing that makes me such a passionate podcast host is the fact that I'm so inquisitive. I have a real passion for learning and I want to speak to people and learn." - Samuel Brake Guia

Podcast Technology Trends

While the conversations may be fun and easy, it's everything else that goes into podcasting that slows Samuel Brake Guia down. Pair that with a pandemic that disrupted his usual content schedule, and you've got a guy that's had to do a bit of experimenting to find exactly what works. Listen for his recommendations on what technology to use, how he records and edits his shows, and strategic ways to schedule production, so there's a consistent stream of content. 

Why is podcasting such a useful tool for PR? 

According to Samuel, it's because it's the one medium where you can be yourself. To be able to hear the inflection in someone's voice and understand what they mean makes it a much more personable medium than other marketing tools. In this episode, he explains how his company uses this to their advantage to promote their work. 

Podcast Guesting

He also gives his advice on how to market podcasts to audiences that will be genuinely interested in what you have to say—trying to get onto a podcast? Samuel Brake Guia has some words of wisdom for how to cultivate that relationship best and help your pitches succeed. 

Topics Discussed

Contact Samuel Brake Guia:

More from Samuel Brake Guia: 

References and Links Mentioned

Jessica Rafaeil: These 12 Public Relations Myths Can Sabotage Your Success: https://www.socialprsecrets.com/2020/08/25/85-jessica-rafaeil-these-12-public-relations-myths-can-sabotage-your-success/

Other Episodes

Episode 132

May 11, 2021 00:47:14
Episode Cover

How to Use VR in PR with Navah Berg

If you’ve ever put on a VR headset, you know how thrilling the experience is. But have you ever considered using the up-and-coming technology for PR and marketing? VR expert Navah Berg shares her tips and ideas for how virtual reality can change the industry. In this new episode of the Social PR Podcast, host Lisa Buyer dives into the possibilities of VR with Navah Berg. Navah is a specialist in both marketing and social PR. She was one of the first women to see the true potential of VR for PR and has dedicated her career to developing more ways to include the technology in our professional lives. What is Social VR? So far, most people have been using VR for gaming. So how do you use virtual reality for marketing? According to Navah, the real perf is being able to create a world or platform to bring people together. People can go inside a space, and walk around it. If you’re hosting, you are able to create and build wolds, create avatars and meet up spots. You can tell stories and develop narratives.  For example, Navah created a world for International Women’s Day. She built a meet-up spot full of quotes from women where people were able to come in and come together to celebrate.  Advantages of VR To some, VR might seem like a gadget. But the advantages are real, says Navah. Here are some of them: ...

Listen

Episode 111

December 15, 2020 00:34:59
Episode Cover

6 Easy Steps to Creating Your Own Online Course with Julie Hood

In 2021, online courses will be indispensable to any successful PR strategy. Don’t know where to start? We’ve got you covered! In this episode, Julie Hood from Course Creators HQ shares the six steps to start your own online course, plus plenty of tips! In this episode of the Social PR Secrets Podcast, host Lisa Buyer learns from Julie Hood, owner of Course Creators HQ, where she works behind-the-scenes with online marketers, promoting and selling their courses. From choosing a topic to developing a course and successfully sharing it, listen to this episode to learn the basics of online course creation.  The Wow Factor Some folks like to jump in headfirst and have one big signature course that includes everything they know. Julie says that’s one of the biggest mistakes you could make. She says creators should start with something small they can get up and running fast. Start with a small idea to get your feet wet, she says. But how do you pick the perfect topic? And where do you go from there? Here are Julie’s six steps to building the perfect online course. #1. Pick the Perfect Topic To decide if an idea is good enough, Julie recommends an exercise. Separate a sheet of paper into four boxes and take some notes based on the research of your potential topics on each of these four platforms: Facebook groups, Amazon, YouTube, comments, and replies on your platforms.  #2. Put Your Outline Together Whether you prefer making lists or using post-its you can move around, try to organize your thoughts into four to 6 steps, or lessons. ...

Listen

Episode 145

August 10, 2021 00:39:44
Episode Cover

Mandy McEwen’s LinkedIn PR Secrets For Brands of Any Size

Did the LinkedIn bubble burst? Not a chance. Mandy McEwen is the secret weapon for mastering the LinkedIn algorithm, optimizing your area of specialization, and maximizing exposure, engagement, and content strategy. LinkedIn can be like speed dating for entrepreneurs, where individuals and businesses alike hope to find a requited LinkedIn “love” connection! Or it can be a forum where health professional relationships are cultivated and nurtured. In this new episode of Lisa Buyer’s Social PR Secrets podcast, Mandy McEwen, official LinkedIn trainer, founder of Luminetics LinkedIn Training and the B2B Mod Girl Marketing Agency, dishes out the same inside scoop that she slings for her own corporate clients: how to leverage the ultimate corporate networking platform. LinkedIn’s Law of Reciprocation Human connection is valued in one’s personal and online networking life. Mandy says that the LinkedIn algorithm loves engagement. And guess what? All it takes is just one comment to gain hundreds of new connections. But the tricks and hacks don’t stop there! Inside Scoop #1: All LinkedIn company pages are issued 100 FREE “credits” per month, allowing you to send personal invitation requests explicitly to your target audience. Inside Scoop #2: Always tag your LinkedIn company page in posts. Inside Scoop #3: There are over 55 million companies active on LinkedIn. Labeling yourself as a ‘jack of all trades’ actually hurts your chances of standing out among the rest. Consider branding yourself as a specific subject matter or industry expert. It pays off to be hyper-focused! Organic Tactics to Humanize Your Brand Fun LinkedIn Fact: Employees are 14x more likely to share their employer’s content ...

Listen