Everything is so Meta! In case you missed it Facebook is now Meta, and that’s so meta.
What does it mean to say meta? Meta is a prefix — a word put before another — that means after or beyond, to operate at a higher level, or change.
Last night in Facebook Horizon World, I was hanging out, checking out the plaza, taking selfies, wondering who I could get to help me build my first world, and trying out the emoticons. It was kind of cool, surreal, and still very clunky and not perfect. But another $10 billion should do the trick.
Mark Zuckerberg is a hands-on dad. His wife Priscilla Chan told The Times of London that a part of his bedtime routine with his two daughters, aged 5 and 4, is coding.
What will Mark and Priscilla think of FB and OG when their daughters are teenagers? What will the effects of the metaverse be on the brain?
My course Modern PR Secrets is launching and is secretly available at BuyerPR.com at an insider offering of $699 - everyone tells me it is drastically low. It’s action-packed with 7 modules. One being focused on the PR avatar of the present and future as well as all my PR action-packed insights to get the most earned media possible across all channels - stop paying stupid agency fees from people that spend an hour a day writing emails and reports and annoying the journalists.
Female Disruptors - I started this two years ago - it’s a magazine, a movement, and I’m dedicated to spotlighting and listing the future females.
We are hosting the first Female Disruptors summit and have 15 speakers committed to sharing how they rose to the top and broke the glass ceilings.
My next course is Parents Survival Guide to Teens and Your Adults Post Pandemic - the struggle is real!
13 to 25-year-olds have been hit the hardest - parents need to be aware of what’s happening - suicide is the second-highest cause of death, and the numbers are rising - suicide ideation is a thing. We all need to open our eyes and hearts to making a change and reversing the digits.
Something that is annoying me lately is what I am calling follow-up harassment - or customer service harassment. People are more sensitive, toxic and get triggered - they are on overload - we don’t need 5 reminders about a meeting, we don’t need so many text messages and if we don’t answer - it might mean we are just not having a good day, something hijacked us and we just don’t have the bandwidth to answer! Sales and marketing and customer service need to get this reminder - we are never going to pre-pandemic times - follow-up tactics, tone, frequency, and style need a makeover.
Excessive and aggressive follow-ups can be intrusive and distracting. They become a blur. I get them from B2B companies after I download an ebook, my dentist, hair salon, and potential collaborators, and even cold calls.
Yes, we realize you are doing your job or trying to secure a time slot and not lose business.
I get it you want an answer but remember what’s happening on the other end - you never know - be sensitive, spread out the follow-up - people don’t respond for a reason.
Facebook is notorious for this - so is meta. When Psychiatrists who treat teens have a 48-hour cancel policy - no refunds no reschedule start to question humanity - this is putting profits over patients. So these same doctors advocate for accommodation where teens get extra time on tests and excused absences for having a bad - but if the teen patient wakes up sick - there is no flexibility in rescheduling and doctors penalize the patients not to lose the nonbillable hour. The answer is Zoom calls. This allows sick patients to make the appointment - no excuses - sounds very rigid and maybe the psychiatrist needs the therapist - everyone needs to be a little more patient and less rigid and understand that we are living in different realities with unprecedented challenges.
Back to Mark Zuckerberg - check out his interview with Matthew Ball - I thought it was interesting how Mark seemed to fan over Matthew, endorsing his book yet Matthew seemed unphased and unimpressed by Mark’s Metaverse propaganda. In my opinion, Mark never gave a straight answer to anything.
I’m off to Chicago this week to visit my family - message me if you are interested in my ModernPR Secrets course, Female Disruptors event or if you are a parent with teens or young adults!
What does it mean to own your business assets with Facebook Advertising? What are the new Facebook ads trends? How can businesses effectively market their products on Facebook? What makes a good marketing agency? To Tamara Ashworth, the answer to all these questions lies in focusing your energy on a limited area of expertise and always keeping up with new innovations. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Tamara Ashworth, co-founder, and CEO of e-commerce Facebook marketing agency, Ashworth Strategy. After working in finance in New York City for a few years, Tamara got her MBA with a focus on marketing from Notre Dame. She then got her start in corporate marketing in Europe before learning the ropes of smaller companies in an NYC startup. That’s when she decided she was ready to start her own company. Facebook Advertising 101 According to Tamara, one of the most important things brands should do when advertising on Facebook is to own their assets. The agency they work with should not own them, instead of helping the company set it up themselves. The first step in owning assets is to have a business manager to which you can connect your Facebook page. You should then create an ad account and a Facebook pixel, making sure you own all of these first and then share them with the agency you’re working with, through partner access. When businesses work with Ashworth Strategy, this entire process is streamlined. Tamara sends them instruction guides and videos and is always ready to jump on a Zoom call to help out. Finances: The ...
From selling knives to owning multiple local businesses and venues, Derek Collins shares how he put his business on the map and kept it there. How do you keep a local small-business successful throughout multiple seasons including a global pandemic? Pedal Tavern owner and operator Derek Collins says the answer lies in customer service and customer relationships. In this episode of the Social PR Secrets, host Lisa Buyer spoke with Derek Collins about his experience managing a small local business and sustaining and growing his reach --especially through a global pandemic. Pedal Tavern was born in 2010 around a dream and a single passenger vehicle for customers to drink, pedal and experience the city of Milwaukee, Wisconsin in a new and entertaining way. Derek says that due to the success of the original business, Pedal Tavern has been able to expand into multiple ventures including; boat tours and in-house event space. During the episode, Derek shares his experiences with marketing and drawing customers to his business, handling reviews and tips as a small business owner going through the pandemic. What may surprise many people is the organic and old-school approaching Derek takes to digital marketing with Pedal Tavern. Although he does still use Instagram and Facebook, he says as a small local business Google Ads draw a lot of traffic to them as people search for Milwaukee experiences. As many know, the key to business success is reputation and reputations are built on reviews. Derek says the best result with review engagement from customers has been reaching them on a more personal level like ...
We all think our brand is unique. But is it really? Is your brand the first and only choice for the right consumers? In this episode, Eric Kiker, Chief Differentiable Officer at The Digestible Brand, shares what makes a brand unique, successful, and true to itself. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Eric Kiker, founder, and Chief Differentiable Officer at The Digestible Brand. Starting as a freelancer and stopping by the biggest ad agency in the Rocky Mountains region, Eric knows a thing or two about branding. From message development and design to successful campaigns and important questions to ask yourself, listen to this episode to understand how you can improve your own brand. Branding is the first step According to Eric, branding is the first step, it’s message development and the creation of the vocabulary surrounding your business. To help his clients develop their brands, Eric hosts Zoom workshops. There, they make a stream of consciousness lists, asking provocative questions such as “What gives us the audacity to think we can win?” Eric emphasizes the need to think like skeptical consumers. Indeed, if you hire people like him to develop your brand, you will stop spending so much time trying to outperform your competitors. Instead, you will come up with what’s best for your consumers. The goal is to find the intersection between the greatness of the brand and the real desires and needs of consumers. If you find that intersection, Eric says, you don’t have ...