In this episode of the Social PR Secrets Podcast, host Lisa Buyer sat down with poet, artist, and business-owner Jessica Lakritz. In 2015, Jessica started on Instagram as a creative outlet to share her poetry. The concept? She writes poems on bodies. Since then, her account has grown into a full-fledged business. She now has a website, a Patreon on which you can support her, and an online store that sells books, coloring books, T-shirts, and much more.
When Jessica started her Instagram, she didn’t realize she was actually founding a business. Her only goal was to get poetry out in the mainstream. Despite having a Master’s degree in Poetry, she quickly realized that the only way she could have a career that revolved around her passion would be for her to create her own job. Then, one day in 2016, Jessica woke up to a 100% follower increase. From 500, she now had 5000 people enjoying her poetry. She slowly started to professionalize her passion project. She gave up her iPhone and started using a DSLR camera. She went from simply writing on bodies to making beautiful compositions and setups. And slowly but surely, income started to flow in. From brand deals to her Patreon, and her online shop, Jessica was able to turn her art into her job.
While her online store is currently very successful, Jessica hasn’t always been this lucky. Indeed, she had tried to set up her Skin on Sundays shop last year, but to no avail. According to her, that was because she attempted to make everything herself, instead of using the easy tools at her disposal. She says that’s a big mistake and that people shouldn’t be afraid to streamline the process by using platforms such as Shopify. Her other advice? Don’t be a perfectionist. She recommends to start with only a few projects in your store and grow it from there. For her, it started with working on a poetry coloring book with another artist collaborator.
When asked about how she promotes her brand other than our Instagram, Jessica had to answer. First, she’s all about going out into her community. Before the coronavirus pandemic, she used to go in the streets of Mexico City, where she lives, and set up an impromptu art show, handing out postcards that redirect people to her Instagram. She says gaining a following of people from your own city is extremely rewarding. Second, she emphasizes the importance of collaboration. Working with other people allows you to share your work to their audience as well. For example, she collaborates on murals with visual artists, offering her poetry which meddles with illustrations.
For Jessica, the easiest way to stay on top of her creativity is to plan ahead. She plans most of her shots in advance, anticipating lighting and poses to make sure she knows what she is getting into. She also recommends being involved in the art scene as a way to get inspiration from other people’s work. During quarantine, she made sure she got away from her computer so as to not burn herself out. She also enjoys spending more time than usual with her dog as a way to destress.
How do you make time for your passion? How does one get into poetry? What are Jessica’s inspirations? Listen to this episode of Social PR Secrets to find out!
“Calling out racism is not an attack, it is an act of love” - Jessica Lakritz, on Skin on Sundays
What was one of the top Facebook business trends? Is it still relevant today? According to Andrea Vahl at the time of this interview, an important trend popping up were videos to connect with their Facebook audience. Lisa Buyer sat down with speaker, author, and consultant, Andrea Vahl to learn all about getting the most out of your Facebook profile. Andrea Vahl is a rockstar in this industry and started her own business in 2009. Lisa and Andrea talk about some of the dos and don’ts to being successful with your Facebook profile. Making sure you respond to comments, whether they are a client or a potential client, and posting at least once a day. Andrea advises on what to watch for on your own personal Facebook profile and how to keep it in line, especially for recent graduates looking for jobs. Do you think your Facebook is up to par? Find out what you may be doing right or wrong in this episode. “Keep tabs on what's happening because things do change quickly and there’s so much information just available to you at your fingertips” - Andrea Vahl Some topics discussed in this episode include: Important factors of Facebook from a social media manager standpoint Advantages of having a Facebook page Organic reach versus paid reach Targeting with Facebook Ads Facebook trends of 2015 Mistakes brands make with Facebook Advice for your personal Facebook profile Contact Andrea: Andrea’s Twitter Andrea’s Website Andrea’s LinkedIn Andrea’s Instagram Andrea’s Facebook More from Andrea: Book- Facebook Marketing All-in-One for Dummies Book- Digital Marketing Growth Hacks References and links mentioned: Twitter Facebook Snapchat Youtube Facebook Ads Socialmediaexaminer Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets ...
PR 3.0? Clubhouse and Creator Coins? Today Gary Henderson and Lisa Buyer are discussing Coin Base Ventures, Gary Club, Gary Coins, the Future of Public Relations, NFTS, Blockchains, Discord, and More! In this episode, Gary Henderson talks about Just released! The Clubhouse Creator Book: Growing an audience, building a relationship, and monetizing that audience. How he discovered Clubhouse less than a year ago and its impact Discord Do’s and Don’ts Gary’s Marketing Conference and his Creative Moments in South Beach Social Networks and Communities NFTs: the mainstream world loves the Metaverse and Centralization Gary.Club $Gary Coins Funding Business through Crypto Coins Giraffe Tower for Creators: NFT TIKTOK Lives: creators making money via coins Gary Henderson on Discord and Gamifying Business “So Discord is nothing but a Facebook Group that has a couple of extra bells and whistles, but it's kind of the same. It's a social network. It streamlines a community build, and it gives you some velvet ropes that you can hold things behind. So like in my community, for example, I have coffee every single morning, but you have to have one of my Gary coins, a cryptocurrency in order to get it. So you, you can get in the community, you can hang out there, but you can't get coffee without having a Garry coin.” The Key to Creator Coins like $Gary Coins ...
Is social media trashing your brain? Jessica Silverman asks: How much time do you spend on social media? Fifteen-minute scrolls every couple of hours may not seem drastic, but those small intervals can add up quickly. Social media is addictive. We experience fleeting moments of joy, twitching withdrawals, and then endure the vicious cycle again and again until eventually we are left feeling insecure, anxious, and depressed. Digital is an interruption of energy and an invasive creation of space that leaves us in a vulnerable mental state. Wellness coach and podcast host Jessica Schiller Silverman says that when you shift your source of escape to a positive facilitator, hold yourself accountable and make time for creativity, you will find your way back to a vibrant life. In this episode of Lisa Buyer’s Social PR Secrets podcast, Jessica Schiller Silverman, creator of Mo’Zen Wellness and A-L-I-V-E podcast, shares how to break free from a soul-sucking job, the importance of setting social media boundaries, and the tools needed to live vibrantly. Where Wellness & Business Come to Life On paper, Jessica’s life looked perfect: Bachelor of Science in Finance, a 6-figure salary as a Senior Finance Manager, and living the San Francisco life with her fiance. But in reality, her life looked a little something like this: tiresome commutes, a suffocating Monday through Friday schedule, 12-hour workdays, sleepless nights. And repeat. Jessica refers back to her 15-year finance career as a glorified prison. So, she decided to commit corporate jailbreak and ended up finding a deeper purpose along the way. The Shift from Corporate Life ...