Are you good enough, certified enough, smart enough, worthy enough?
It’s all about authenticity and escaping the voice of our ego.
“At the heart of any true change is the individual creative spark. You are being called right now to nurture that light within and create the inspired life that is waiting for you.”
Whitney is a modern-day mystic and an expert in Inspired Living, providing practical tools and practices that free your mind from limitations and scarcity to create more in your life that lights you up from the inside out.
Whitney Freya is the author of three books on personal creativity and leads online courses that teach you a personal painting practice that will dramatically expand your sense of possibility and overall wellness. She lives her own inspired life in NE Oregon and is either flying her paraglider or skiing around the mountains there, if she is not in her studio.
Whitney Freya on Instagram
Her book! 30 Days to Unstoppable
Have you ever used a Snapchat filter? If so, you were using augmented reality. Lisa Buyer sat down with social virtual reality enthusiast, and social media and digital marketing expert, Navah Berg. What is the difference between virtual, augmented, and mixed reality? Virtual reality is when you jump into another world, augmented reality is a digital overlay on top of the real world, such as Pokemon Go or Snapchat filters, and mixed reality is the physical and virtual world intertwined and the virtual is spatially aware. Virtual, augmented, and mixed realities might seem like a futuristic concept. However, these realities are not as far as they seem. You might even be using these realities without even realizing it. You don’t need a whole headset to start experimenting in the virtual reality world. Navah shares some of the apps you can use right from your smartphone and without a headset to immerse into these realities. With today’s reality, interacting with one another can cause fear and worry. Virtual reality can help you in your personal life and in business. Having meetings through virtual reality is one great way to thrive through this quarantine period. Augmented reality is even seen more often with virtual menus through QR codes to avoid touching things. These realities are helpful in all aspects of life, especially now. Navah shares many groups, apps, and tips and tricks to diving into these worlds. Whether it is for business or for personal life. Take a step back from Zoom meetings and jump into VR with your loved ones or coworkers. Navah and ...
If you want to improve your position on the search engine results page (SERPS), what’s an easy first step to take? According to Joe Laratro, you should start by optimizing your content for image and video results! If you’re putting content on YouTube or even simply posting pictures alongside content on your website, you should be optimizing it to be content-rich. Listen to hear how to! In this episode of the Social PR Secrets podcast, host Lisa Buyer sat down with entrepreneur and author Joe Laratro. If you’re looking for SEO advice, you’d be hard-pressed to find someone more knowledgeable than Joe. Joe is a SEO expert. He’s been doing strictly SEO and paid search for about 20 years. He is the founder and president of Tandem Interactive, a boutique digital marketing agency in Fort Lauderdale, Florida, which specializes in techniques such as SEO, SEM, PPC, Link Acquisition, and more. Lisa and Joe discuss answer box results and why getting that position is the holy grail for search traffic. They talk about Google My Business and how for some businesses, it can be even more powerful and important than a website. Joe tells us about the importance of reviews and how the practice of review gating may or may not be useful. They explore how the use of press releases has changed in the past decade; Joe explains why you should still be producing good press releases despite the lack of link building and shares how to make your releases more SEO friendly. Joe shares his favorite tools to utilize when working on SEO. He also reveals how to build a brand wall around a company ...
How can social media managers make the most out of Google Analytics? To answer this crucial question, Lisa Buyer went to former Google Analytics Advocate and overall data guru, Adam Singer. After his seven years at Google, Adam went on to lead marketing teams at a number of firms. Adam is now the Chief Marketing Officer of a $1B equity fund. From ROI solutions to strategizing your PR plan using data, this episode of Social PR Secrets covers everything you’ve always wanted to know about analytics. Lisa and Adam delved into the specifics of reporting analytics data to clients, why you should get rid of vanity metrics, and much more! Want to get analytics tips from the king of data himself? Listen to this episode, and you might even get some word of wisdom on how to advance your career in marketing! “To advance your career, develop a sandbox project. This will give you hands-on experience for virtually any project you will want to lead or create.” - Adam Singer Some topics discussed in this episode include: Google Analytics What is conversion? Solving ROI with Attribution Google entering the social media game Measuring social media gains Tools and tactics for social media management Keeping up with social trends The decline of vanity metrics Contact Adam: Adam’s Facebook Adam’s Instagram nstagramAdam’s Twitter Adam’s LinkedIn References and links mentioned: Google Analytics Snapchat Facebook Instagram Twitter Subscribe & Review To Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to ...