Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world ...more

Latest Episodes

113

December 29, 2020 00:36:53
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Paid Media vs SEO with Navah Hopkins

Search Engine Optimization (SEO) and Pay per Click (PPC) are both central to a successful PR strategy. But where should you start? What yields the best results? Find out from Navah Hopkins, Director of Paid Media at Hennessey Digital, who previously worked on SEO at WordStream.   In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Navah Hopkins. Navah started out in SEO when the field was barely burgeoning. She is now heading the paid media division of Hennessy Digital. In this episode, Lisa and Navah discuss everything SEO and PPC, from attribution and bounce rate to algorithms and budgets.  Where to Start? When asked whether companies should start with SEO or PPC, Navah answered with another question: what kind of budget and time are you willing to spend? Indeed, SEO cannot be tested in a short period of time. No matter how good a strategy is, it will only start yielding results in 6 to 9 months. With paid media, you need to be willing to spend more money, but it requires less waiting time.  For fast results, Navah recommends running ads on Facebook but points out that only e-commerce businesses will get quality results from that strategy. With paid, she recommends starting more aggressively in the first thirty to sixty days to help the algorithms understand what you are all about. With SEO, start with my sure you’re site is great, otherwise, your SEO strategy will be rendered useless. Is my strategy successful? According to Navah, it is easy to realize when a PPC strategy is failing but with a good tracking system, everyone ...

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112

December 22, 2020 00:31:11
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Nicole Enslein on Rebranding 101

Rebranding is tough. You’re getting rid of the image of your business everyone had and you might be wondering if you’re trying to fix something that’s not broken. So when is the best time to rebrand? And how should you go about it? Listen to this episode to find out from guest Nicole Enslein. In this episode of the Social PR Secrets Podcast, host Lisa Buyer chats with Nicole Enslein, CEO of Sublime Communications, a full-service marketing agency that’s all about building brands. In this episode all about branding and rebranding, Nicole shares her insights, from building trust to laying strategic foundations.  Branding and PR Successful PR requires good branding in the first place. Otherwise, even the best PR strategy won’t yield results. According to Nicole, branding is understanding what’s most authentication about a brand as well as what’s most important to the target audience. The intersection of the two is the sweet spot you should be looking for.  Great branding is an insight that truly motivates human behavior, says Nicole. Indeed, no matter B2B or B2C, there’s always a human decision involved. And the creative work needs to be brought to life to convey that. Creative assets that are bite-sized and digestible will get an immediate reaction from the customer. Is it time to rebrand? Nicole says your brand is a living, breathing organism. You should always be looking at it and assessing it. Brands need to be looking at what is driving their business, what their core is. However, if you’re still seeing a lot of engagement around your brand, if you are ...

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111

December 15, 2020 00:34:59
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6 Easy Steps to Creating Your Own Online Course with Julie Hood

In 2021, online courses will be indispensable to any successful PR strategy. Don’t know where to start? We’ve got you covered! In this episode, Julie Hood from Course Creators HQ shares the six steps to start your own online course, plus plenty of tips! In this episode of the Social PR Secrets Podcast, host Lisa Buyer learns from Julie Hood, owner of Course Creators HQ, where she works behind-the-scenes with online marketers, promoting and selling their courses. From choosing a topic to developing a course and successfully sharing it, listen to this episode to learn the basics of online course creation.  The Wow Factor Some folks like to jump in headfirst and have one big signature course that includes everything they know. Julie says that’s one of the biggest mistakes you could make. She says creators should start with something small they can get up and running fast. Start with a small idea to get your feet wet, she says. But how do you pick the perfect topic? And where do you go from there? Here are Julie’s six steps to building the perfect online course. #1. Pick the Perfect Topic To decide if an idea is good enough, Julie recommends an exercise. Separate a sheet of paper into four boxes and take some notes based on the research of your potential topics on each of these four platforms: Facebook groups, Amazon, YouTube, comments, and replies on your platforms.  #2. Put Your Outline Together Whether you prefer making lists or using post-its you can move around, try to organize your thoughts into four to 6 steps, or lessons. ...

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110

December 08, 2020 00:39:27
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How Alexis Dean Gives Female Entrepreneurship a Safe Haven

If you ask Alexis Dean, the future is female. She is the CEO and founder of Dovetail Communities, an organization dedicated to nurturing and cultivating female entrepreneurs from around the world. Based in Canada, Alexis Dean spend her days lifting other business women higher with her personalized videos, daily audio messages, weekly community meet-ups, monthly events and hopefully back to ins-person masterminds where wonder women meet. Her recent Linked in post inspired me to interview Alexis and share her energy and inspiration for other female professionals to not be afraid to pivot, don’t be the smartest one in the room and don;t be afraid to share your story. Alexis Dean: Mastermind of Meaningful Community Engagement “2020 was the year of the pivot, the year of rising to the occasion, and the year of stepping up your leadership to guide your team and clients through this wild ride. My highlight of the year was leading The Dovetail Community Mastermind, seeing our members support one another, learn from one another and our guest experts, and grow together through this tumultuous year." Dovetail Community Women on the Move Kelly Ann sold her distillery and launched a cannabis beverage company and bar, Jennifer expanded her sustainable spa product business to more international retailers, Deb sold her software business and launched a furniture company, Zoe doubled the size of her agency, and Mitzi grew the eCommerce side of her iconic children’s shoe company - and launched a powerful community of leaders in her industry! I could go on and on (and on) and share even more stories from our amazing members… Most importantly, they ...

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109

December 01, 2020 00:33:40
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Eric Kiker on How to Make Your Brand Unique

We all think our brand is unique. But is it really? Is your brand the first and only choice for the right consumers? In this episode, Eric Kiker, Chief Differentiable Officer at The Digestible Brand, shares what makes a brand unique, successful, and true to itself.  In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Eric Kiker, founder, and Chief Differentiable Officer at The Digestible Brand. Starting as a freelancer and stopping by the biggest ad agency in the Rocky Mountains region, Eric knows a thing or two about branding. From message development and design to successful campaigns and important questions to ask yourself, listen to this episode to understand how you can improve your own brand. Branding is the first step According to Eric, branding is the first step, it’s message development and the creation of the vocabulary surrounding your business. To help his clients develop their brands, Eric hosts Zoom workshops. There, they make a stream of consciousness lists, asking provocative questions such as “What gives us the audacity to think we can win?” Eric emphasizes the need to think like skeptical consumers. Indeed, if you hire people like him to develop your brand, you will stop spending so much time trying to outperform your competitors. Instead, you will come up with what’s best for your consumers.  The goal is to find the intersection between the greatness of the brand and the real desires and needs of consumers. If you find that intersection, Eric says, you don’t have ...

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108

November 24, 2020 00:36:36
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How Niraj Shah’s Sudden Stroke Led to a Meditation Business

Sometimes, knowing less is the key to success. That’s right, you read that right. And Niraj Shah, co-founder of Mind: Unlocked is the living proof. What’s the best way to launch a new product? Why are relationships and email lists so central to starting a brand? Listen to this episode to learn more about the fascinating story of Mind: Unlocked, from idea to conception to success. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Niraj Shah, co-founder of Mind: Unlocked, an online meditation and mental performance movement. The platform is science-led and focuses on a practical approach to help busy people feel less stressed, sleep better, and get more done. Niraj’s story is remarkable. The survivor of a stroke at only thirty, he turned his life around to focus on his health and wellbeing. When he started meditating, he knew he had found the key to recovery and decided to share it with the world. From idea to conception Mind: Unlocked started as a side project. Meditation was a big part of Niraj’s life and he started looking into the science of why it works. What he found was so interesting that he decided to try offering practical, science-led meditation sessions to busy professionals in London. From the first class’ first attendees, his project grew into seventy popular sessions. That’s when Niraj realized there was an unmet demand for science-led meditation and he decided to take what worked in person and make it available for a global audience, online.  While he had never built an online product before, Niraj followed his instincts, and it paid ...

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