Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world ...more

Latest Episodes

59

May 22, 2020 00:55:58
Hugh Rees on Mastering Instagram  

Hugh Rees on Mastering Instagram  

On Instagram, should you be putting your hashtags in the caption or the comment on your post? According to Hugh Rees, always include your hashtags in your Instagram caption! Find out why and more tips and tricks in this segment.  Lisa Buyer sat down with the Co-Founder and Head of Digital at Expose Media, Hugh Rees. Expose Media is an eCommerce growth agency that helps brands scale their business.  According to Hugh, the three main things we should focus on for Instagram are content, community, and hashtags. Hugh explains how to be successful with these three aspects and tools you can use to thrive. Find out why your Instagram stories should be like your own reality TV show. Hugh shares secret hacks to master your Instagram, personal, or business.  Tune in to learn more about the dos and don’ts with Instagram, especially during today’s pandemic.    “The three main things that we need to focus on Instagram are content, community, and hashtags” - Hugh Rees   Some topics discussed in this episode include: Instagram aesthetic strategy, content pillars Creating content for the audience you want to reach What makes up an entrepreneurship’s mindset How to choose the right Instagram manager for your brand The debate on hashtags in captions vs. comments Long vs. short captions  Instagram and COVID-19 Importance of engagement and influencers    Contact Hugh Rees: https://www.linkedin.com/in/hugh-rees-1925072b/ https://www.facebook.com/hugh.rees.7 https://www.instagram.com/hugh_rees/?hl=en   More from Hugh Rees:  https://babybathwater.com/hugh-rees/ ...

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58

May 20, 2020 00:37:58
Dr. Ai Addyson-Zhang on Growing Your Personal Brand

Dr. Ai Addyson-Zhang on Growing Your Personal Brand

Lisa Buyer sat down with teacher, podcast host, and entrepreneur, Dr. Ai Addyson-Zhang.  Dr. Ai Addyson-Zhang decided to quit her job as a University professor and launch her own company to teach what is not being taught in schools. Ai launched Classroom Without Walls, which offers programs that teach students how to be future-ready.  Lisa and Ai discuss how to grow your personal brand. Ai gives her professional advice on how to grow and maintain your brand. She emphasizes what is important in order to have long term success, such as being consistent, showing up, and giving valuable content. Ai gives her tips and tricks on how to get started, for example, not needing expensive equipment and making sure you actually enjoy what you do. Tune in to this segment to learn more from Dr. Ai Addyson-Zhang!   “Show up on a daily basis” - Ai Addyson-Zhang Some topics discussed in this episode include: Ai’s wakeup call Accelerator program Benefits of being an entrepreneur Social media business versus personal  Growing your business The importance of showing up How to get started   Live streaming tools Contact Ai Addyson-Zhang Ai’s LinkedIn https://www.linkedin.com/in/aiaddysonzhang/ Ai’s Twitter https://twitter.com/aiaddysonzhang Ai’s Facebook https://www.facebook.com/AiAddysonZhang/ More from Ai Classroom Without Walls Website https://www.classroomwithoutwalls.ai/welcome-page References and Links Mentioned Pinterest StreamYard Otter ...

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57

May 15, 2020 00:29:05
Miranda Miller On Writing For the Top

Miranda Miller On Writing For the Top

Stay at home orders have turned the homes of many citizens into offices as they work remotely. How does one find success in writing and creating content and reaching people at home?  Miranda Miller says making relevant and successful content during this time means being in touch with your audience.  In this episode of the Social PR Secrets Podcast, Lisa Buyer speaks with writer and digital marketer Miranda Miller about how to create content to reach the top of search results, meet eyes, and connect with people during this pandemic. Miranda emphasizes how the current climate is a bit saturated with content, so the way to make yours stand out is to make it appropriate and beneficial to your persona audience whether it’s business to business or to a client.  Miranda has been writing for companies and ghostwriting for individuals in business for more than 15 years. All of her years of experience have taught her how to listen and be in tune with an audience and create engaging content even in uncertain times like this. For tips on how to bring your brand or business content to the top without being inauthentic during these current times, listen to the episode.  “For connecting with audiences and appearing higher in Google, it’s not important to be first it’s important to be best” - Miranda Miller Miranda Miller’s topics discussed in this episode include: Writing practices Finding and optimizing appropriate writing content Finding trusted sources  Headling writing  Working from home Contact Miranda: Miranda’s Facebook Miranda’s Twitter Miranda’s LinkedIn  Miranda’s Instagram More from Miranda: Miranda’s website ...

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56

May 12, 2020 00:53:53
Matt Johnston Empathy and Connecting in Quarantine

Matt Johnston Empathy and Connecting in Quarantine

What is the key for businesses, brands and people to stay connected during this time? Matt Johnston says the answer is simple — empathy. In this episode of the Social PR Secrets with host Lisa Buyer, author and social video expert Matt Johnston discuss the importance of infusing empathy within video content to create a connection with people online. Johnston had an original TikTok video about his struggle with small appendages go viral and reemphasize the importance of being organic online to create viral content.  During the episode, Johnston discusses the scope of video content during the coronavirus pandemic and its projected continued success through the years. He advises both personal and business brands to create content with the idea of it being shared in mind because then empathy will always come forward.  “Empathy runs the world if you let it, and it’s good if you do,” - Matt Johnston Some topics discussed in this episode include: Importance of empathy Mirror content and virality Building trust and connection Contact Matt Johnston: Matt’s Twitter Matt’s LinkedIn More from Matt: His book “Producing Empathy: The Secret Method” Matt’s Website ...

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55

May 08, 2020 00:52:50
Joe Youngblood on SEO and Public Relations

Joe Youngblood on SEO and Public Relations

What exactly is link building and how can it help you? Joe Youngblood, search engine optimization expert, shares all his tips and tricks to link building, and much more.   Lisa Buyer sat down with the founder of his own SEO (search engine optimization) and digital marketing consulting company, Joe Youngblood. At the young age of 14, Joe built his first website. Starting at such a young age, he knows the ins and outs of SEO and the marketing world.  Joe shares his secrets about link building and small businesses, local SEO, and much more. What is going behind the scenes in the SEO world? You may want to take notes because, in this segment, Joe and Lisa discuss all things SEO and public relations with so many must-know tips you can use. Check out the links below to learn more from Joe!  “You can build a website, and put it out there, and it can be better than anything else and no one would link to it” - Joe Youngblood Some topics discussed in this episode include: Leveraging Facebook organically Memevertising Link building Small business link advice Press releases and links Linking to the original source Local SEO Contact Joe Youngblood Joe’s Website Joe’s Twitter Joe’s LinkedIn More from Joe Joe’s Reddit References and Links Mentioned Facebook Youtube Facebook Ads Manager Twitch Google My Business LinkedIn ...

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54

May 05, 2020 00:50:00
Rhonda Britten on Fearless Living and Public Relations

Rhonda Britten on Fearless Living and Public Relations

Do you ignore your fears? Rhonda Britten explains how fear is actually a vehicle for change. Lisa Buyer sat down with best selling author, life coach, and speaker, Rhonda Britten. During the COVID-19 pandemic, the world’s filled with fear, anxiety, and uncertainty. Rhonda shares her expert advice on how to turn pain into gain and deal with these emotions. What is this pandemic doing to our fears? According to Rhonda, it is actually helping people become more in touch with their feelings. During this interview, Rhonda shares her story about the worst day of her life and how she developed her own exercises to process her pain, ultimately leading her to her career. Lisa and Rhonda discuss her journey into becoming a life coach and how public relations affected her career.  Throughout these times, Rhonda tells us to practice gratitude, do acknowledgments, and do her control and no control exercises. Check out Rhonda’s books to learn more about how to change your life and live fearlessly.  “We are just moving our fears around, when in fact we really want to build a relationship with fear because that is how we will actually change how our brains work” - Rhonda Britten Some topics discussed in this episode include: Fear as a vehicle for change How fear works for you Anxiety and control Social media and confidence  The worst day of Rhonda’s life Becoming a life coach Importance of public relations Being on Oprah Advice on fear and the pandemic Center, grounded, and boundaries Opportunities  Contact Rhonda Britten Rhonda Facebook Rhonda Twitter Rhonda LinkedIn More from Rhonda Fearlessliving Website Rhonda’s Books References and Links Mentioned Instagram Fearless You Facebook Group Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR ...

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