Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world ...more

Latest Episodes

161

November 30, 2021 00:19:07
Episode Cover

Cathy Hackl Live From NFT BZL

Live From NFT BZL it’s Cathy Hackl. Godmother of the Metaverse. Today Cathy Hackl and Lisa Buyer are bridging public relations, web 3.0, NFTs and the Metaverse in a conversation all brands need to have with themselves. If i had to sum up the future of PR and earned media it would be community, creativity, collaboration and dare to be vulnerable. In this episode Cathy Hackl talks about The first Metaverse agency of record- Cathy Hackl closed the deal - learn what that means Creating a Metaverse strategy and what this looks like today! The PR Metaverse - what brands and PR pros need to know and grow Decentralization and what that means ams why it’s important Women in the metaverse, the opportunities and why now is the time Steps to take now even if you know nothing How purchasing of an NFT is just the beginning Titles of the today and future PR Metaverse Manager Hologram Stylist Chief Metaverse Officer Chief Meme Officer Terms and Words to Think about Remix Visualize Listen Dynamic interactive experiences Organic Chain of ownership Investing Decentralization Ai as an art Vibes and trends Holograms ...

Listen

160

November 24, 2021 00:21:30
Episode Cover

Female Disruptors Virtual Summit Announces Speakers, NFTs, and Early Registration Perks

In this special episode, Lisa makes a big reveal of the Female Disruptors Virtual Summit  - how it came about, the current status, what to expect, and some big surprises.  Lisa dreamt up the name “Female Disruptors” while amidst a yoga session.  Instantly she had to see if the domain name was available for purchase.  She fled her yoga class and actually purchased the domain name in the parking lot in front of her yoga studio... The rest is history!  Female Disruptors is a passion project that Lisa started a couple years ago during the MeToo Movement.  She launched the online publication in March 2019 featuring the first ever Female Disruptor, Charlene Li.  “Females don't get the spotlight in a positive way as much as we should. We are underserved when it comes to positive exposure and lifting us up compared to men.” -Lisa Buyer Fast forward to present time Lisa has interviewed over 60 Female Disruptors in her Female Disruptor Online Magazinewhether its in marketing, technology, their industry, mental health or parent hood.  Lisa is NOW ready to host speakers, brands, and attendees to cultivate and create a new beginning through the First official Female Disruptors Virtual Summit on January 19, 2021.  AND SO the countdown begins… ABOUT Female Disruptors Lisa Buyer curates the 25+ top female disruptors across every generation to share advice, success, and failure. Keynotes include Cathy Hackl and Katie Wells.  GenZ can teach Boomers a thing or two. Millennials can reach down and up to learn and share experiences and pitfalls. Boomers have priceless wisdom. The Female Disruptors Virtual Summit Unlike physical conferences where you can end up sitting through the content you just don't need, Female Disruptors ...

Listen

159

November 16, 2021 00:29:56
Episode Cover

Stella Bayles: CoverageBook Gives PR Reporting a Meta Makeover

Breaking news today: Public relations reporting just got a makeover thanks to CoverageBook. Originally launched in 2014, the latest update gives public relations measurement and reporting simple yet supersonic powers and metrics to prove value and ROI.  PR  reporting like it’s 1999? Proving the public relations ROI has always been a challenge, until now. Say hello to CoverageBook 2 and goodbye to wasting time and energy with boring power points, reporting with manual screenshotting, and creating excel sheets that nobody opens.  Two SEO-PR geeks talk publicity, search behavior, and media coverage like it’s the beginning of a new era of PR reporting and metrics. Domain authority? Yes, please. Social shares? Hit the like button. Online readership and estimated coverage news? High five.  CoverageBook Stella Bayles on PR Reporting News Lisa Buyer met up with Stella Bayles, Director at @coveragebook & @answerthepublic, and Host of the #PRresolutionPodcast to share the breaking news about the latest new and improved CoverageBook  The PR  past The unfortunate truth is PR, SEO, and digital marketing teams typically don’t speak the same language and tend to gravitate to silos. This makes reporting on the impact of public relations campaigns a challenge, especially awareness campaigns. It seems everyone gets the attribution except public relations.  The PR present with CoverageBook  “What I love about CoverageBook is it's letting us actually use real data to report public relations results, with the drop of a link” said Buyer.  More time for happy hour! In this Social PR Secrets podcast episode, you will learn Search behavior and PR - what’s the big deal? PR reporting views with every stakeholder in mind including the CEO, sales, marketing and more. Which credible metric sources we should be using  ...

Listen

158

November 09, 2021 00:16:14
Episode Cover

Wonder Why SEO and Public Relations REALLY Matters?

Is PR boosting your results on Google? It can mean the difference between boosting earned media ROI and driving quality traffic to your website. Sadly, many brands don’t take the time to connect the SEO PR dots.   If your brand is being mentioned in the news, social media, blogs, podcasts, newsletters, webinars, workshops, or conferences - there is a good chance people are searching your brand name. What comes up in the search results can make a clickable (and measurable)  difference. In this episode, Lisa Buyer shares the SEO PR audio version of her just-launched digital PR course Modern PR Secrets.  In this episode, you will learn: How does SEO PR help influence backlinks Why your website should have its own online newsroom Inferred links Earned links Google My Business Google News and how to get in it Researching your audience Souces mentioned  Coverage Book  Google My Business  Google News  Spark Toro Google Analytics  If you like this episode and want to learn more - check out Lisa Buyer’s Digital PR courses here - discover the superpowers of PR, SEO, social media, and technology. ...

Listen

157

November 02, 2021 00:19:02
Episode Cover

That's so Meta, Is the Metaverse the Next Big Thing?

Everything is so Meta! In case you missed it Facebook is now Meta, and that’s so meta.   What does it mean to say meta? Meta is a prefix — a word put before another — that means after or beyond, to operate at a higher level, or change.  Last night in Facebook Horizon World, I was hanging out, checking out the plaza, taking selfies, wondering who I could get to help me build my first world, and trying out the emoticons. It was kind of cool, surreal, and still very clunky and not perfect. But another $10 billion should do the trick. META and Health? Mark Zuckerberg is a hands-on dad. His wife Priscilla Chan told The Times of London that a part of his bedtime routine with his two daughters, aged 5 and 4, is coding.  What will Mark and Priscilla think of FB and OG when their daughters are teenagers? What will the effects of the metaverse be on the brain? Besides All the Meta Hype: My course Modern PR Secrets is launching and is secretly available at BuyerPR.com at an insider offering of $699 - everyone tells me it is drastically low. It’s action-packed with 7 modules. One being focused on the PR avatar of the present and future as well as all my PR action-packed insights to get the most earned media possible across all channels - stop paying stupid agency fees from people that spend an hour a day writing emails and reports and annoying the journalists.  Female Disruptors - I started this two years ago - it’s a magazine, a movement, and I’m dedicated to spotlighting and listing ...

Listen

156

October 26, 2021 00:26:12
Episode Cover

Biz Coach Steve Feld’s Words of Wisdom on Business Coaching and Growth!

“You’ve been coaching other people; why don't you go get a coach.” Ultimately were the words that led Steve Feld to his own business success.  In this episode, Biz Coach, Steve Feld discusses the importance of hiring a business coach for your business, brand, or personal life and helps us recognize the common mistakes that small business owners make.  About Steve Feld  Steve is a Certified Business Coach, Speaker, award-winning Business Management Executive, and Author. Steve has dealt with over 300 businesses where he has implemented his coaching strategies to achieve positive growth results. Today, Biz Coach Steve focuses on 1-on-1 group coaching and an E-learning Academy to help businesses skyrocket their profits.  Topics Discussed with Steve Feld How to Find the Right Business Coach The State of Mental Health with Small Business Owners and Entrepreneurs Steve Feld’s Advice on Mental Health During the Pandemic (Zoom, Digital, and Working from Home) Ways to De-Stress and Free Your State of Mind Steve’s 5-Day Challenge: Attract More Prospects and Clients Honing in Your Message and Booking the Right Target Market Tips from Steve’s Book Financial Formula Breakthroughs: All businesses should know for success Automated Programs, Workshops, Focus Groups, and Phone Calls for Business Owners to Understand their Business Using Joint Ventures to Expand Your Business Steve Feld: Words of Wisdom “ You're not in it by yourself. You can ...

Listen