Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the su ... more

Latest Episodes

53

May 01, 2020 00:34:53
Greg Jarboe on How to Leverage Video from a Public Relations Standpoint

Greg Jarboe on How to Leverage Video from a Public Relations Standpoint

During the COVID-19 pandemic, video is more important than ever. Do you feel more connected with companies after seeing videos from them? Find out how companies are leveraging video from a public relations standpoint.  Lisa Buyer sat down with Youtube guru, Greg Jarboe. Greg is the President and co-founder of the award-winning content marketing agency, SEO-PR. With his video marketing expertise, Greg shares all of his tips and tricks for not only making videos but making sure they are seen and relevant.  In this episode, Greg explains how it’s important to carefully curate video content during these trying times. He advises companies to “do no harm” and make sure to review the messages they are delivering. Communication is key, especially during a crisis. Making a simple selfie-video, even if it only includes the bare minimum, is so important. Tune in to learn more about Greg’s video and public relations hacks. “Adding a video does better than adding a photo, adding a photo is better than nothing at all” - Greg Jarboe Some topics discussed in this episode include: Videos and the pandemic Leveraging video from a public relations standpoint Greg’s tips and tricks Do no harm Communication during a crisis Help-content  Paid versus organic Press release and video Contact Greg Jarboe Greg’s Twitter Greg’s LinkedIn More from Greg Book YouTube and Video Marketing Book Marketing with Social Media References and Links Mentioned Youtube Searchenginejournal Boots UK Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. ...

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52

April 28, 2020 00:31:58
David Meerman Scott on Fandom and Marketing

David Meerman Scott on Fandom and Marketing

What do you think the most powerful marketing force is? According to David Meerman Scott, it is fandom.   Lisa Buyer sat down with bestselling author, speaker, entrepreneur, and advisor, David Meerman Scott. David talks about his new book, Fanocracy, which talks about how to turn fans into customers and customers into fans. This book idea began with his daughter's love for Harry Potter and David’s love for the Grateful Dead. Diving into how fandom effects marketing, the book is especially important during today’s pandemic.    David talks about how this particular crisis affects people and businesses. He explains that giving back to the universe, without expecting anything in return, is so valuable. It is not the time to exploit the market but to help people. Being a fan is more than just liking something, tune in to learn how your brain reacts when you are a fan. Hear more about David’s new books, marketing tips and tricks during these times, using your skills to help others, and much more.  “Even when you can't meet people face to face, and many Businesses can’t do business at usual, there are still ways to grow fans  ” - David Meerman Scott Some topics discussed in this episode include: Building fans COVID-19 and businesses Giving to the universe Small businesses and leveraging public relations Neuroscience on what happens when you become a fan of something Public versus social space Lemon example Video and photo benefits during COVID-19 Trust ...

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51

April 24, 2020 00:35:14
Guy Kawasaki and Peg Fitzpatrick The Art of Social Media

Guy Kawasaki and Peg Fitzpatrick The Art of Social Media

What can we learn from the co-authors of the bestseller book, The Art of Social Media? The answer is A LOT! And it’s all in this new episode of Social PR Secrets! Lisa Buyer, Guy Kawazaki, and Peg Fitzpatrick sit down to discuss their new book and all the social media tips we can learn from it.   Guy is a social media expert (and legend), currently working as the brand Chief Evangelist for Canva. Peg is a social media strategist for big-name brands such as Canva, Google, and Audi. Listen to this episode to understand why being a great social media manager is all about having a plethora of skills!   “On social media, you can’t manufacture what people are going to like or love.” -Peg Fitzpatrick   Some topics discussed in this episode include: The Art of Social Media Writing a book about social media Videos on social media The importance of making mistakes on social media But why you should still thrive to be perfect Why you should be careful to separate your brand and personal accounts Contact Guy: GuyKawasaki.com Guy’s Facebook Guy’s Twitter Guy’s Instagram Guy’s LinkedIn Contact Peg: pegfitzpatrick.com Peg’s Pinterest ...

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50

April 21, 2020 00:19:18
Sarah Evans Lessons as a Digital Correspondent

Sarah Evans Lessons as a Digital Correspondent

Have you ever wondered what a day in the life of a digital correspondent is like? Now is your chance to find out.  Sarah Evans and Lisa Buyer sit down to discuss the social media revolution and what it is like being a digital correspondent in 2014. Sarah Evans is currently the CEO and founder of Sevans Strategy and Sevans Digital PR and tells us about her path to success.    Tune in to find out how she got to where she is professionally and dishes out some of her best tools and secrets to success. This episode discusses topics such as the importance of collaboration and productivity. Why is it so beneficial? What are the best tools that can make collaboration easier? Sarah continues as a digital correspondent today, with her two businesses, and continues to thrive in the PR world.     “No matter what you do in your career if you're not efficient and you can’t get great work done time and time again, nothing else really matters”  - Sarah Evans   Some topics discussed in this episode include: Professional implications of what social means What is a digital correspondent A day in the life of a digital correspondent  The social media revolution Work-flow Transforming phone into a mobile media studio  Social media management secrets  Importance of productivity and collaboration  Tools for success Contact Sarah: Sarah’s Twitter Sarah’s Instagram ...

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49

April 17, 2020 00:27:09
Ian Cleary on Content Strategy

Ian Cleary on Content Strategy

Why is “content king”? Ian Cleary, creator of the award-winning blog Razor Social, says “Everybody’s online searching… as a business how could you not be involved?”   In this episode from the vault, Ian Cleary sits down with Lisa Buyer to discuss content optimization and secrets for successful blogging on the Social PR Secrets Podcast. In addition to his work with Razor Social, the Ireland-based blogger is a recognized conference speaker and has been named in a variety of lists devoted to experts in global content marketing.   This episode tracks Cleary’s tips for finding the right platform for your message, using digital tools to stay competitive in a saturated market, advice on connecting with journalists and others in the field, as well as using social media to bring visibility to branding. Want to know why Cleary suggests a minimum of 1000 words per blog post? Here’s a hint: It's all in the details. “Everybody’s online searching… as a business, for example, how could you not be involved?”.” -Ian Cleary   Some topics discussed in this episode include: Blogging Using the right platform for your message Testing shareability across systems The blog as the nucleus of social media content Blogging tools Group posts Tips on making blog sharing user friendly Social media management tools Twitter chat Denis Yu   Contact Ian Cleary: Razor Social Cleary’s Facebook Cleary’s ...

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48

April 14, 2020 00:28:06
Cathy Hackl PR Disruption and Growth

Cathy Hackl PR Disruption and Growth

What is happening to PR? Cathy Hackl, a former Hispanic marketing evangelist for Boom Social and founder of Live Video Campus provides insight into a 2017 article about PR’s role in the evolving digital and social media spheres.   This previously recorded episode of the Social PR Secrets Podcast introduces Hackl, an expert in both VR and AR, who has been named one of the top 10 Tech Voices on Linkedin in two consecutive years and has authored two books, including The Augmented Workforce: How AI, AR, and 5G Will Impact Every Dollar You Make.    After the publication of Top Three Trends That Will Drive Public Relations Research in 2017, Buyer and Hackl take time to discuss the finer points of growth in the PR industry based on both topics discussed in the report and from personal experience. Throughout their conversation, Hackl emphasizes the necessity of continued education in order to maintain professional relevance and discusses the benefits of honing in on your targeted and custom audiences.   “I have always been of the thought that internal com needs to have a seat at the table when it comes to social media in a large organization.” - Cathy Hackl   Some topics discussed in this episode include: The connection between PR and customer service Facebook Live Storytelling Content curation Standing out Incorporate journalism strategies into PR Top Three Trends That Will Drive Public Relations Research in 2017 ...

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