Ever been curious about self-publishing? This podcast is for you! Chris O’Byrne tells you all you need to know about self-publishing. Lisa Buyer and Cathy Hackl talk with the founder of JetLaunch, Chris O’Byrne. JetLaunch is a professional book design company and he has even helped Lisa Buyer publish with her book, Social PR Secrets. Chris started JetLaunch over 13 years ago, his experience and knowledge will help you make your way to success.   Tune in to this segment to learn about ebooks and hard copies, the right way to promote, the importance of cover designs, and much more. Do people really judge a book by its cover? Chris O’Byrne tells you all you need to know! To learn more from expert Chris O’Byrne, check out the links below! “People look at the cover, does it feel right, does it look professional, does it grab them” - Chris O’Byrne   Some topics discussed in this episode include: Publisher versus self-publishing Promotion the right way Importance of cover design  Millennials and Gen-Z, are they publishing? Font, does it matter? hard-cover versus soft-cover  Writing for your audience Mistakes made Tips and tricks   Contact Chris  Chris’s Instagram Chris’s LinkedIn   More from Chris Jetlaunch Website Jetlaunch LinkedIn   References ...

What is the difference between a target market and a persona? Kendall Bird and Katy Katz explain that a target market is a segment while a persona is when you take all of your data and turn it into a person.    Lisa Buyer sat down with Kendall Bird and Katy Katz to talk about personas and why they matter. At the time of this interview, Kendall and Katy worked at Collegis Education. Nowadays, Kendall is currently the Social Media Manager at DKY, and Katy is the Director of Account Strategy at Marketing Refresh.    Kendall and Katy discuss what exactly a persona is, how to create one, and what it should include. Learn what they say are the five things you need to know about personas. To follow along with Kendall and Katy’s presentation on persona profiles click here.  “A persona is really taking all of your data and turning it into a person that represents a chunk of your market” - Katy Katz   Some topics discussed in this episode include: What is a persona profile How to create a persona Five things to remember about personas Multiple personas Promotions and Contests  Dos and don'ts   Contact Kendall Kendall’s LinkedIn Kendall’s Twitter   Contact Katy  Katy’s LinkedIn Katy’s Twitter   ...

What is an advertising evangelist? Take it from someone who knows. Mel Carson, a former advertising evangelist at Microsoft, says  “an evangelist is somebody who has a very inherent understanding of their own company and their own company’s products and services, but also a very inherent understanding about what your potential customers need to know.” Simply put, they are the bridge between the company and community.   In this “from the vault”  episode of the Social PR Secrets Podcast, Lisa Buyer catches up with Mel Carson who, in addition to his work with Microsoft, is best known as the owner of an agency called Delightful Communications and author of Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media.   Cleary and Buyer discuss a variety of topics relating to social media strategy and growth in the expectations placed on the modern PR industry. Carson stresses the importance of working collaboratively with marketing and sales teams in order to build an overarching strategy that takes into account competitive analysis, as well as developing and maintaining an effective personal brand across platforms.   “Forget the notion that social media is free, ‘cause it ain’t” -Mel Carson   Some topics discussed in this episode include: Modern metrics Hashtag promotions Personal branding Social Media Strategy Digital PR Importance of having “buttoned-up” social media HTML SEO Advertising Evangelism and brand advocacy   Contact Mel Carson: Delightful Communications Carson’s ...

What’s the most crucial aspect of making content shareable? According to Krista Neher, it’s that you absolutely have to have good images with every product or post. In this blast from the past episode of the Social PR Secrets Podcast, Lisa Buyer talks with best-selling author, international speaker, and entrepreneur Krista Neher to get her advice on how brands should use Instagram and Pinterest. If you want advice on social media marketing, Krista is the woman to go to. She literally wrote the books on social media marketing. Krista also created one of the first social media certification programs and is the founder and CEO of Boot Camp Digital, a top digital marketing training provider.   In the episode, Krista and Lisa discuss how to know when your brand should enter a new platform, how to create a community and tips for sustained growth on Instagram and Pinterest. Krista reveals that many businesses cite Pinterest as their single highest source of traffic -  specifically traffic that actually purchases products Listen to find out how you can make your brand pinnable too!    “If you want people to pay attention to you, pay attention to them.” - Krista Neher Some topics discussed in this episode include: How to decide when to enter a platform What you should consider when joining a new platform Krista’s tips for building a community on Instagram The advantages of Pinterest How Bootcamp Digital utilizes Pinterest ...

How can a brand increase their relationships with customers and save time? According to Virginia Nussey the answer in today’s world is using chatbots.  In this episode of the Social PR Secrets Podcast, director of marketing at MobileMonkey Virginia Nussey speaks with host Lisa Buyer about the positives associated with this program and the use of chatbots. What is a chatbot? Chatbots are programs that speak to a user in a chat application. They can be programmed to respond to frequently asked questions and share different promotions based on the user relationship.   During the episode, Virginia discusses how chatbots and specifically MobileMonkey are different from traditional Facebook Messenger use as well as why it’s now superior to old school email marketing. From chat blasting to drip campaigns learn how MobileMonkey and chatbots could change your brand’s digital marketing future in the episode. “Facebook messenger marketing company MobileMonkey; makes creating chatbots and chat marketing really easy with no code required.” - Virginia Nussey Some topics discussed in this episode include: Digital marketing Email marketing versus chatbots MobileMonkey tools and uses   Contact Virginia Nussey Virginia’s Twitter Virginia’s LinkedIn Virginia’s Facebook Virginianussey.com   More from Virginia MobileMonkey author page Subscribe to & Review Social PR Secrets Podcast   Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s ...

What’s the purpose of Twitter if not to get news updates? For Madalyn Sklar, Twitter is all about creating connections with people in real-time.  During this episode of the Social PR Secrets Podcast, Lisa Buyer spoke with Twitter expert and influencer Madalyn Sklar to get her advice on the uses and benefits of a platform like Twitter for a brand or personal account. If anyone can share the pros to Twitter it’s Madalyn. The social expert has worked in digital marketing for 22 years and social media marketing for 13, even creating a podcast sharing Twitter marketing tips.  For Madalyn Sklar, the key to doing well on Twitter and getting the most out of the platform is to stand out and be consistent. Even if it’s just 10 minutes per day, Madalyn says the way to get people to know, like and trust you is to constantly be in communication and building relationships. Listen to the episode to learn more about being different on Twitter to bring your brand to the top.   “If the person you’re trying to reach uses Twitter then you have a chance to get in front of them and be seen and heard by them.” - Madalyn Sklar    Some topics discussed in this episode include: Twitter business standout tips How to listen and monitor conversations Tips for Twitter personal branding  Contact Madalyn Sklar Madalyn’s Twitter Madalyn’s LinkedIn Madalyn’s Facebook   More from Madalyn Madalyn’s Website ...