Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world ...more

Latest Episodes

41

March 20, 2020 00:23:00
Merry Morud and Kevin Watterson Talk Planning Social Media Crisis Communications

Merry Morud and Kevin Watterson Talk Planning Social Media Crisis Communications

Today’s society endures unexplainable and chaotic incidents more often than ever. What’s a brand’s social media page supposed to look like in a time of crisis? Merry Morud and Kevin Watterson give their tips for planning and executing social media during a crisis. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Aimclear senior creative strategist Merry Morud and social director Kevin Watterson on their advice for managing a brand’s social media during a crisis. Working for a cumulative 11 years at Aimclear both guests have worked through their fair share of crisis equations. Prior to joining the Aimclear team, Watterson spent the better half of a decade as a U.S. press secretary dealing with unplanned situations all the time.  Throughout the episode, the guests discuss the best way for a brand to plan and execute a social media plan during an unplanned event or crisis. Does the size of the brand mean better success? Morud and Watterson provide tips for brands to take preventative action no matter the size.  “If a brand has a social presence, it’s imperative that they have at least some sort of plan in place for when tragedy strikes.” - Merry Morud   Some topics discussed in this episode include: The 5 Questions for your brand’s social crisis plan The top qualities a community manager needs to survive a crisis situation How to create a basic structure for your brand as a community manager Getting it right not getting it first as a journalist Trends within the crisis ...

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40

March 17, 2020 00:54:04
Dennis Yu’s Secrets to Social Media Advertising

Dennis Yu’s Secrets to Social Media Advertising

What can you do with a dollar a day? Tune in to hear about Dennis Yu’s strategy for successful social media advertising and why spending a dollar a day might be in your best interest.    Lisa Buyer sits down with the CEO of Blitzmetrics, Dennis Yu. In this episode, Dennis shares his social advertising tips and tricks, such as the dollar a day strategy and one-minute video technique. Become a Facebook ad expert by tuning in and mastering Dennis’s advice.    Facebook is the most sophisticated advertising platform on the planet, and you can use this to your advantage for driving engagement as well as for advertising. Dennis explains the power of Facebook and how you can target big companies with your posts. Want to know how to rule the Facebook world and master advertising? Tune in to find out more! “You should never work on your own personal brand” - Dennis Yu   Some topics discussed in this episode include: Personal branding tips Dollar a day Boosting on Facebook Tools and tips Targeting Advertising Facebook group vs Facebook page Paid social advertising  The powers of Facebook Contact Dennis  Dennis’s LinkedIn Dennis’s Instagram  Dennis’s Facebook   More from Dennis BlitzMetrics Website   References and Links Mentioned Facebook Pages Manager Facebook Subscribe ...

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39

March 13, 2020 00:37:53
Annie Au and Paige Held on Staying Sane with Yoga

Annie Au and Paige Held on Staying Sane with Yoga

How do you clear your mind after a long hard work week? Annie and Paige suggest using yoga and meditation to clear your mind and boost productivity.  Lisa Buyer and co-host Cathy Hackl sat down with yoga experts Annie Au and Paige Held to talk about staying sane with yoga and how it relates to social media and business. Annie is the founder and a trainer at Annie Au Yoga. Paige is a mom, as well as the founder and owner of Yoga Joint, which has multiple yoga studios in South Florida.  In this episode, Annie, Paige, Cathy, and Lisa discuss how to thrive in this social media-driven world. Some of their tips include creating time for yourself, meditation, and yoga. You might wonder, how does this help? Paige explains how yoga can clear your mind and help with productivity tremendously, and emphasizes the importance of putting yourself first. Making time for yourself and doing these practices may take time away from your work, but it will make the time you are working way more productive. Tune in to learn all about how yoga can make such a positive impact on your day to day and professional life! “The best way to not get out of shape mentally, physically, and spiritually is to stay in shape mentally, physically, and spiritually” - Paige Held Some topics discussed in this episode include: Social media pros and cons  Yogas impact on busy professionals Reality and Instagram  FOMO and social media Clearing ...

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38

March 10, 2020 00:35:36
Alice Chase on Lifestyle Blogging

Alice Chase on Lifestyle Blogging

Why is it important to be choosy about brand affiliations as a blogger? The woman behind popular family lifestyle blog Thrill of the Chases, Alice Chase puts it simply, “You can't ever buy back your character.” In this 2017 episode of the Social PR Secrets Podcast, Chase sits down with Lisa Buyer and VR/AR expert Cathy Hackl to discuss how she went from working in the corporate sphere to working as a full-time blogger. In addition to her long hours spent blogging, the mother of three also works as a consultant for a variety of brands, advising on the navigation of livestream and influencer engagement. Chase provides insight into how to create a successful online presence and dealing with the pressures of comparison in a densely populated field by replacing the Fear Of Missing Out (FOMO) with the Joy Of Missing Out. Additionally, Chase stresses that successful blogs do not appear overnight. Mentorship, mutual support and continued education provide crucial steps toward success as a blogger. “Influence is when you are able to tell a story , whatever that is, whether it's about a product, whether it's about your life, and it resonates with people” -Cathy Hackl Some topics discussed in this episode include: Family lifestyle blogging Live streaming Influence Networking and mentorship Choosing the right brand affiliations Focusing your brand Micro-influencers The longevity of the written word Follower count Contact Alice Chase: Thrillofthechases.com Chase’s Facebook References and links mentioned: lovebrownsugar.com Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and ...

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37

March 06, 2020 00:22:53
Adam Singer's Insights on Analytics

Adam Singer's Insights on Analytics

Why is it important for PR professionals to have access to all their clients’ online data? According to Adam Singer, without analytics, you can’t know what’s working, how to improve or report your success!  In this episode of the Social PR Secrets Podcast, Lisa Buyer chats with social media marketing and data savant Adam Singer to get his advice on analytics. If you’re going to take analytics advice from anyone, Adam would be at the top of the list. Adam started using data in internet marketing in 2006 and began sharing the latest digital trends and strategies in his award-winning blog in 2008. He was Google’s Analytics Advocate for years and now works as the Chief Marketing Officer for Think3. In this episode from the vault, Adam and Lisa talk about why you should always start with a measurement plan and how to make one, why it’s crucial to break down silos when analyzing data, and tips to be more mobile-friendly. Adam reveals how he negotiated data access when he was doing PR for companies. Listen to this episode to find out how you can too!  “You won’t know how to improve what you’re doing in life, in business, in really anything, without getting the data, without getting that feedback.” - Adam Singer Some topics discussed in this episode include: His position as an Analytics Advocate at Google Why tracking analytics is important How to create a measurement plan and why you should KPIs What Google Analytics can do for you Why you should have all your analytics in one analysis tool How to negotiate access to data as a PR professional Tips for appealing to mobile Adam’s experience with social media marketing His advice for future PR professionals Contact Adam Singer: Adam’s ...

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36

March 03, 2020 00:14:14
Cathy Hackl’s Guide to Live-Streaming

Cathy Hackl’s Guide to Live-Streaming

In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with futurist, speaker and author Cathy Hackl to get her advice on live streaming. Cathy has been live streaming since its inception: If anyone was an expert on the topic in 2016, it was her.  In this episode from the vault, Cathy and Lisa talk about why it's crucial for social media managers to experiment with video, the evolution of live streaming and the first Periscope community summit. Then, Cathy reveals her tricks of the trade. What kind of equipment should streamers invest in? Should you stream in landscape on vertical? How long should streams last? Listen to the episode to hear Cathy’s advice! “If you are doing live streaming and you’re not engaging, you’re not being successful. You have to engage your audience. It doesn’t mean you have to engage them every second, but you have to engage them, because that is the key to being successful in live streaming” - Cathy Hackl Some topics discussed in this episode include: The first Periscope community summit The evolution of live streaming How Cathy got into live streaming at its start Facebook Live YouTube Live Snapchat 360 video Virtual reality Advice for future social media managers Cathy’s live streaming tips The importance of engagement Contact Cathy Hackl: cathyhackl.com Cathy’s LinkedIn Cathy’s Twitter Cathy’s Facebook Cathy’s Instagram Cathy’s YouTube More from Cathy: Book - “Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications” References and links mentioned: Periscope Facebook Live Youtube Live Twitter Snapchat Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in ...

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