Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world ...more

Latest Episodes

35

February 25, 2020 00:27:50
Aliza Licht’s PR Tricks and Tips

Aliza Licht’s PR Tricks and Tips

Do you want to thrive in the social media world? Tune in to learn Aliza Licht’s expert advice on how to be a social media rockstar.  Lisa Buyer sat down with girlboss Aliza Licht on all things PR and social media. During the time of this interview, Aliza was working with Alice + Olivia and shared her secret tips and tricks for successful business branding. Currently, she is an author, creative brand marketer, digital strategist, and founder and president of Leave Your Mark LLC.  Aliza Licht was also the creator and voice of award-winning social personality DKNY PR girl for almost seventeen years. Even though she has moved on from that chapter of her life, she learned the ins and outs of ruling the social media and public relations world.  In this segment, Aliza dishes on all her secrets to success in digital marketing, branding, and much more. She sheds some light on how to handle your business Instagram, personal branding, and why having a voice is so important. Can’t get enough of Aliza’s lessons? Click the links below to learn more from Aliza and check out her podcast! “If you post once a week or once a day, it's like dropping a needle in a forest, the more you post the most you grow” - Aliza Licht Some topics discussed in this episode include: Measuring Instagram Instagram tips and tricks Editorial calendars from a business brand standpoint  #Hashtags Personal branding  Portfolio advice Visuals and having a voice Appropriate posting The balancing act Contact Aliza  Aliza’s Twitter Aliza’s Website Aliza’s Instagram Aliza’s LinkedIn Aliza’s Facebook More from Aliza Book Leave Your Mark Podcast Leave Your Mark References and Links Mentioned Instagram DashHudson Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this ...

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34

February 21, 2020 00:36:32
Jen Lopez Community Management Style Guide

Jen Lopez Community Management Style Guide

How does a brand consistently engage with current and potential customers? For Jen Lopez community management is the answer to securing an online audience.  On this episode of the Social PR Secrets Podcast, Liza Buyer spoke with friend and former director of community at Moz Jen Lopez about proper social media etiquette and how to handle different situations online while remaining positive and keeping a positive image. Lopez’s Linkedin includes very positive reviews of her work ethic highlighting her ability to swiftly handle social equations while remaining friendly.  During the episode, Lopez discusses the ins and outs of work as a community manager, which includes consistent management of customer replies online. Lopez advises other brands to create guidelines or have a set of rules to respond to certain messages, especially angry ones.  “I’m always trying to get the community involved all the time,” - Jen Lopez Some topics discussed in this episode include: Social Media Management  Social etiquette Managing a brand Contact Jen: Jen’s Linkedin Jen’s Twitter More from Jen: Medium Profile  Huffington Post Subscribe & Review To Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you! ...

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33

February 18, 2020 00:13:43
Alex Houg and Dennis Yu’s Advice for Facebook Marketing

Alex Houg and Dennis Yu’s Advice for Facebook Marketing

Why is it crucial for your paid and organic content to be tied together? According to Alex Houg, if you amplify your content to the right audience, it will lead to even more organic reach and engagement. In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with digital marketing experts Alex Houg and Dennis Yu to get their advice on Facebook marketing. These guys know what they’re talking about. Dennis started Facebook marketing as soon as it became an option in 2007, while Alex has been building his expertise since he was 14! The two worked together at BlitzMetrics educating college students and businesses in digital marketing. Today, Dennis is CEO of BlitzMetrics and Alex is the co-founder of ACTIV. In this episode from the vault, Alex, Dennis and Lisa discuss the benefits of Facebook, the link between paid and organic content, and how different types of content have different purposes and serve different goals. Dennis unveils the pair’s three campaign system to convert Facebook content into profits. Listen to the episode to hear their advice! “It’s not about what type of content works. It’s about what the goal is.” Dennis Yu Some topics discussed in this episode include: Social conversion Why businesses should be on Facebook Microtargeting Pay-to-play Why organic and paid posts need to be tied together The importance of advertising and social departments working together The speed at which Facebook changes What types of content work Repurposing content Their three campaign system Contact Dennis Yu: dennis-yu.com Dennis’ Facebook Dennis’ Twitter Dennis’ LinkedIn Dennis’ Instagram More from Dennis: BlitzMetrics BlitzNation Contact Alex Houg: Alexhoug.com Alex’s Facebook Alex’s Twitter Alex’s LinkedIn Alex’s Instagram More from Alex: ACTIV Ads Genesis Course References and links mentioned: Facebook Subscribe to & Review Social PR ...

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32

February 14, 2020 00:14:40
Buffer’s Nicole Miller's Guide to Twitter for Businesses

Buffer’s Nicole Miller's Guide to Twitter for Businesses

What’s the most important thing to remember in managing a social media community? Nicole Miller says it all comes back to being able to listen to your audience and giving them what they need. In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with engagement expert Nicole Miller to get her advice for community management. If you want to know how to best engage with your audience, Nicole is the guide you need. Nicole is the Community Champion and Team Engagement Manager at Buffer.  In this episode, Nicole and Lisa talk about Buffer’s tradition of sending handwritten thank you notes and gifts to community members, how signing tweets furthers the brand’s values, and tips to really connect with your audience. Nicole unveils some of the behind-the-scenes at Buffer and gives advice on how to create a genuinely helpful community to engage your audience. How can you connect with your audience one-on-one efficiently? Listen to the episode to find out Nicole’s best tips!  “It’s OK to remember your audience is human and you can be human, too” - Nicole Miller Some topics discussed in this episode include: How the Buffer team manages such a large Twitter community The benefits of having a distributed team How to manage a team and an audience that spans the world Why you should sign your response posts Spark Central Why Nicole sends handwritten notes to community members Her position as Buffer’s Community Champion The importance of Twitter bios Advice for people pursuing a career in social media management Contact Nicole Miller: nicolemillerbooks.com Nicole’s Twitter Nicole’s LinkedIn Nicole’s Instagram References and links mentioned: Buffer Twitter Spark Central Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social ...

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31

February 11, 2020 00:41:25
Kim Vij’s Pinterest Optimization Secrets

Kim Vij’s Pinterest Optimization Secrets

Are you getting the most out of Pinterest for public relations? In this episode, find out how to optimize your Pinterest page, organizational skills, and much more. Lisa Buyer and Cathy Hackl talk with Pinterest powerhouse, Kim Vij. Kim Vij is a Pinterest consultant, blogger, freelance writer, speaker, and educator who shares all of her secret hacks to success for Pinterest and PR.  Kim Vij discusses how exactly you can optimize your Pinterest and different tools you can use. Pinterest doesn’t just have to be a fun social media platform, but a tool you can use for your business and its success. Some tips and tricks Kim mentions are being on their daily, taking advantage of secret boards for planning, and scheduling out your posts. Tune in to hear more about how to use Pinterest to market your brand and become a Pinterest powerhouse yourself.  “A pin that has already has done well, will do far better once you promote it” - Kim Vij Some topics discussed in this episode include: Pinterest hashtags Organic content and Pinterest Tips to optimize  Tools for success Importance of scheduling Graphics are everything Influencers and Pinterest Group boards Popular on Pinterest Contact Kim  Kim’s LinkedIn Kim’s Website Kim’s Pinterest  Kim’s Instagram More from Kim Educatorsspinofit Website Book 100 Fun and Easy Learning Games for Kids References and Links Mentioned Pinterest Canva Picmonkey Tailwind Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver ...

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30

February 07, 2020 00:26:50
Jabez Lebret’s LinkedIn Lessons

Jabez Lebret’s LinkedIn Lessons

Isn’t LinkedIn just a platform to share your resume and meet employers? Jabez Lebret says no and shares all the potential for a brand to share information on the social platform.  In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with agency owner and author Jabez Lebret gets down to business discussing the real potential uses of LinkedIn for a brand. For his own agency, Get Noticed Get Found, Lebret uses LinkedIn as a tool to share more information with consumers.  Lebret had an article published on LinkedIn announcing his public “breakup” from the social media platform Facebook. The thought piece amassed 4,000 views as he shared his thoughts on how Facebook was becoming more business heavy and less practical for personal use. Like LinkedIn, Lebret shares the key to successful use of the platform is recognizing its large professional background and using that to your or a brand’s benefit. He said social media managers should capitalize on the fact that other professionals are in this network to get in front of people. “You need to get smart and tactical about getting yourself in front of your vendors and prospects and strategic partners,” - Jabez Lebret Some topics discussed in this episode LinkedIn Use How to make the platform work for the size of your business or brand LinkedIn content tips Contact Jabez Lebret Jabez’ Twitter Jabez’ personal LinkedIn page More from Jabez Forbes YouTube His Book Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, ...

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