Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world ...more

Latest Episodes

29

February 04, 2020 00:20:59
Melissa Fach's Strategy to avoid Social Tragedy

Melissa Fach's Strategy to avoid Social Tragedy

If you’re going to run social media for a brand, what’s the most critical thing for you to know? According to Melissa Fach, it’s absolutely essential to find out the brand’s core values first! In this blast from the past episode of the Social PR Secrets Podcast, Lisa Buyer sits down with social media expert Melissa Fach to get her advice on how to navigate public interaction as the face of a company via social platforms. If you’re looking to improve a brand’s image, or simply avoid tanking it, Melissa is the person you turn to. Melissa is a social savat. She handled the community for Moz, Pubcon and AuthorityLabs for years. She is now the US blog editor of SEMrush and the founder of SEO Aware, a consulting agency. In this episode, Melissa and Lisa discuss the importance of promptness when interacting with your customers via social media, why customer service online is even more delicate than face-to-face interactions, why a brand’s values are so imperative to their social media success and tips to avoid making viral mishaps. Melissa reveals her tips for dealing with angry customers. How should you deal with trolls? How can you help the people lobbing criticism via furious tweets? Listen to this episode to learn Melissa’s guide to ensuring every customer walks away from an interaction feeling positive about your brand!  “The big thing is if you answer the wrong way or offend the wrong person you can actually take down a company ” - Melissa Fach Some topics discussed in this episode include: Why answering customers immediately is essential Melissa’s position at Moz The importance of a brand’s core values TAGFEE Why there’s no longer ...

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28

January 31, 2020 00:26:08
David Meerman Scott on Newsjacking 101

David Meerman Scott on Newsjacking 101

How can social media managers inject their ideas into a breaking news story and generate media coverage? What should you and shouldn’t you do when newsjacking?   In this episode of Social PR Secrets, Lisa Buyer finds out all there is more to know about newsjacking from the man who coined the term, David Meerman Scott.  David is a keynote speaker and bestselling author of Newsjacking and a dozen more books of which he has sold over a million copies. In this episode, David shares all the do’s and don’ts of newsjacking as well as tips on how to use hashtags to get as much coverage as possible. Listen to learn more about this effective PR strategy! “In PR, it’s not about clip books. It’s about reaching our buyers.” - David Meerman Scott Some topics discussed in this episode include: What is newsjacking? How to artfully put your ideas into hot topics  Subjects to avoid at all costs when newsjacking How to add value to hashtag The right way to #hashtag  Social media in the workplace Becoming an agent of change Contact David: www.davidmeermanscott.com David’s Facebook David’s Instagram David’s Twittter David’s LinkdIn  More from David:  Books Blogs References and links mentioned: The New Rules of Sales and Service Snapchat Twitter LinkedIn Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, ...

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27

January 28, 2020 00:13:52
Nick Cicero’s Lessons on Snapchat

Nick Cicero’s Lessons on Snapchat

How should brands decide which social platforms to invest in? Nick Cicero says pay attention to new spaces, but spend the bulk of your time and energy on the platform that yields the best and most reactions for you. In this episode from the vault, Lisa Buyer chats with entrepreneur and social media guru Nick Cicero to get his advice for how brands should use Snapchat and how brands decide when to enter new emerging platforms. If you’re looking for someone to tell you how to make social media work best for your brand, Nick is at the top of the list. Nick created the first analytics for Snapchat, Instagram stories and Facebook Live. He was the founder and CEO of Delmundo, a and now works as the VP of Strategy for Conviva, which acquired his company in 2018. In this episode, Nick and Lisa talk about the two ways brands can use Snapchat, how influencer take-overs can help with a brand’s discoverability, and his tips on how social media managers should prioritize platforms. Nick shares some of his favorite accounts to follow on Snapchat and gives advice for brands trying to start growing on the platform. What’s the easiest way for brands to make content on the platform? Tune in to this episode to find out! “You don’t need to be on every single platform, but you do need to find out what’s evolving and figure out what’s there.” - Nick Cicero Some topics discussed in this episode include: Different ways brands are using Snapchat  Best ...

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26

January 24, 2020 00:18:28
Cindy Krum Dials In Mobile and Social

Cindy Krum Dials In Mobile and Social

How can we integrate and best use mobile with social media? CEO and founder of MobileMoxie and author of Mobile Marketing: Finding Your Customers No Matter Where They Are, Cindy Krum says “Making an experience that works across all these devices seamlessly and beautifully is obviously the top goal.” In this throwback episode of the Social PR Secrets Podcast originally recorded in 2014, Krum joins Lisa Buyer for a one-on-one chat about the dos and don’ts of working with social media as tech and software evolve. Beyond her aforementioned accolades, Krum served as an early voice pushing the value of using SEO practices in the mobile sphere and frequently speaks at conferences as an expert in Mobile SEO, App Marketing and ASO, International ASO, Mobile SaaS Tools/Software, Deep Linking and PWAs. Throughout this episode, Krum and Buyer discuss strategies for navigating the constantly evolving mobile landscape, the value of thorough testing, advice for aspiring social media managers and the importance of thinking outside the box. In a surprising turn, Krum explains why looking to print, TV and radio may be the secret to growing your digital base. “If you're really going to get strategic, do content that people can use every day when they're not at their computer, things that are about being out and about and living your life.” -Cindy Krum Some topics discussed in this episode include: Social media integration m-Dot vs. responsive sites Testing shareability across systems Facebook and Twitter traffic Writing content as ...

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25

January 21, 2020 00:22:23
SEO/SMO Experts Virginia Nussey, Mindy Weinstein and Kristi Kellogg

SEO/SMO Experts Virginia Nussey, Mindy Weinstein and Kristi Kellogg

During this interview, Lisa Buyer sat down with Mindy Weinstein (SEO manager and trainer), Virginia Nussey (content and media manager), and Kristi Kellogg (a content writer) when they worked together as part of the Bruce Clay content team. Bruce Clay, Inc. is a global digital marketing agency and a leading provider of search engine optimization services, consulting, and training.  During this segment, we get to hear all about SEO and SMO from three experts. Search engine optimization is important for thriving in this digital world, learning their tips and tricks to be successful. Kristi talks about why you should be mindful of your hashtags, while Mindy and Virginia discuss the importance of having quality content that speaks to the readers. Tune in to find out more about SEO and SMO and what they recommend to get the most exposure! “Every time you fail to use a hashtag or you fail to tag someone, you’re missing valuable opportunities to get your message seen by more people” - Kristi Kellogg Some topics discussed in this episode include: Meet the team What is SEO Importance of quality writing  Social Media Optimization (SMO) Being mindful of hashtags Using the right keywords  Influencing positive search results  White hat and black hat SEO  Tools for SEO Contact Bruce Clay  Website Twitter Facebook LinkedIn ...

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24

January 17, 2020 00:22:15
Collin Austin Shares Secrets to Snapchat Success

Collin Austin Shares Secrets to Snapchat Success

How does a business use a social platform like Snapchat to reach an audience? Collin Austin says success lies in connection.  When Social PR Secrets Podcast host Lisa Buyer spoke with New Scooters For Less owner Collin Austin, he discussed how using Snapchat allows him to connect with customers and build a stronger relationship. It’s easy to think social media is simply posting the latest discount or sale for your business, but Austin advises business owners to post a mix of personal and business content to create a rapport. The Gainesville dad said the idea for the business began back in 2004 as a college student fed up with missing the bus for class.  While Austin had a lot of success on the platform, he also mixes his social media outreach with Twitter to communicate and connect with customers. He advises other businesses to not get caught up in measurements of success but to remain consistent on a mix of posting.  “The most important thing for me as a business owner is to continue to build those relationships with the customers.” - Collin Austin Some topics discussed in this episode include: How to measure for your brand on Snapchat Using Snapchat to connect with customers Cross blending platforms Contact Collin: Collin’s Facebook Collin’s Instagram Collin’s Twitter Collin’s LinkedIn More from Collin:  Newscooters4less.com www.collinaustin.com References and links mentioned: Snapchat Twitter Subscribe & Review To Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue ...

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