Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the su ... more

Latest Episodes

23

January 14, 2020 00:25:26
Joe Puglisi: How Buzzfeed Creates Viral Worthy Content

Joe Puglisi: How Buzzfeed Creates Viral Worthy Content

Do you know what drives people to share content? Joe Puglisi says it comes down to identity, emotion, and information.  Find out more from the former director of creative strategy at Buzzfeed, from an interview dug up from 2015. Joe Puglisi gives in-depth examples of why people are inspired to share certain content, and how to produce it. Some people go viral by chance, but take control of these strategies.  Buzzfeed makes creating viral content seem easy, however, we all know that isn’t necessarily true. Joe gives spot-on advice and shares the tools Buzzfeed uses to create viral posts. Tune in to learn tips and tricks that are still relevant 5 years after this interview took place. Which brands were doing it right in 2015? Are they still thriving now? See if you have what it takes to go viral after listening to this episode. “Content gives people the ability to curate the world's view on them” -Joe Puglisi Some topics discussed in this episode include: How to foster authenticity and interest in posts The revolution of social media Writing an honest and powerful headline The elements that makeup viral content The questions to ask yourself when creating content How to get massive reach Strategies to reach your audience on different platforms Contact Joe: joepuglisi.com Joe’s Instagram Joe’s Twitter Joe’s LinkedIn References and links mentioned: Hootsuite Pinterest ...

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22

January 10, 2020 00:29:00
Peg Fitzpatrick on Social Media Strategy

Peg Fitzpatrick on Social Media Strategy

How can brands find ambassadors? What are micro-influencers?  In this episode of Social PR Secrets, host Lisa Buyer sits down with social media strategist Peg Fitzpatrick to discuss everything social media. Peg is the co-author of The Art of Social Media and has been a social media strategist for big-name brands such as Canva, Google, and Audi. In this episode, Lisa and Peg discuss the up and coming social media trends and the importance of influencers. Peg also gives tips on how to break through the algorithms of social media apps and emphasizes the value of great visuals. If you’re a social media manager trying to expand your brand’s strategy, look no further, and listen to this episode! “For somebody to be good at social media, it boils down to the X factor. Can you work under pressure and be accurate?”-Peg Fitzpatrick Some topics discussed in this episode include: Social media trends Storytelling on Snapchat Visuals bring value Brand ambassadors vs. brand evangelists Micro-influencers How brands find partners Breaking through algorithms Contact Peg: pegfitzpatrick.com Peg’s Pinterest Peg’s Instagram Peg’s Twitter Peg’s LinkedIn More from Peg:  The Art of Social Media References and links mentioned: Canva Spark by Adobe Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you! ...

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21

January 07, 2020 00:36:22
Mel Carson’s Guide to Personal Branding

Mel Carson’s Guide to Personal Branding

Do you own your name? In this segment, Mel Carson shares his input on owning your name online and how to do this. Lisa Buyer sat down with the founder and CEO of Delightful Communications, and author, Mel Carson, to talk about all things personal branding. We live in a society where it isn’t just about branding your business anymore, but yourself as well. How exactly do you accomplish this? Mel Carson gives his tips and tricks on how to brand yourself on social networks, and what steps you can take to be successful.  Lisa and Mel discuss his book, Introduction to Personal Branding, and talk about the importance of engaging with people, being authentic, and what steps to take when you are first starting to build your brand. Tune in for more of Mel’s secrets to success with personal branding! Become discoverable, shareable, and mentionable by following Mel Carson’s expert advice.  “What you’re trying to do on Linkedin is push the envelope and use all of the features they're putting out there and make YOU stand out” - Mel Carson Some topics discussed in this episode include: Latest trends with personal branding Establishing your brand on LinkedIn Making yourself stand out on LinkedIn Facebook and personal branding Owning your own name How to start out with personal branding Mistakes with personal branding Contact Mel  Mel’s Website Mel’s LinkedIn ...

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20

January 03, 2020 00:41:03
Charlie Gilkey on the Zen of Business Coaching

Charlie Gilkey on the Zen of Business Coaching

How much do you know about business coaches and what they do? According to Charlie Gilkey, they help you perform at your best and help you live a better life.  In this segment, Lisa Buyer, and guest host Cathy Hackl, sat down with Charlie Gilkey. Charlie refers to himself as a combination of a military logistics officer, philosopher, and business strategist all in one. Not only is he the founder of Productive Flourishing, but also Lisa’s business coach.   Charlie, Cathy, and Lisa talk about how to be productive and what could be standing in your way to achieving the most productivity. Whether you are overcommitted, or unorganized, Charlie gives the best tips and tricks to be proficient in what you do. Tune in to hear more about dealing with FOMO (fear of missing out), why you should always show up, and tools to perform the best in your business. Learn more from business coach, business owner, and author Charlie Gilkey by clicking the links below! “The fear of missing out is causing us to miss out” - Charlie Gilkey Some topics discussed in this episode include: Under delivering How to know if you need a business coach Real-life examples  Productivity tips and examples Not being a “flake” Dealing with FOMO Being coachable Costs of having a coach vs cost of not having a coach Contact Charlie  Charlie’s Twitter Charlie’s LinkedIn More from Charlie Productive Flourishing Website Productive Flourishing Instagram Book- Start Finishing  References and Links Mentioned Basecamp Omnifocus Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, ...

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19

December 31, 2019 00:19:17
Sarah Evans Shares How Brands Should Use Instagram

Sarah Evans Shares How Brands Should Use Instagram

How can brands get media publicity from Instagram? In this episode of Social PR Secrets, Lisa Buyer interviews PR and Social Media expert Sarah Evans, who shares her tips on how brands can best utilize Instagram’s features. Sarah is a social correspondent, live web show host, and owner of Sevans Strategy a new media consultancy. In this episode, Sarah and Lisa discuss the importance of editorial calendars and how to build your Instagram profile for better contact efficiency. Sarah also gives tips on how you can organize your phone to match your social media strategy and answer the question on everyone’s minds: how do you beat the Instagram algorithm? “I always go back to the editorial calendar. It sounds old school but it’s so important, even today.” - Sarah Evans Some topics discussed in this episode include: Optimizing Instagram’s contact feature How brands can best use Instagram stories The importance of editorial calendars Getting publicity through Instagram  Why you should promote your posts Social media tools and apps Contact Sarah: Sarah’s Facebook Sarah’s Instagram Sarah’s Twittter  Sarah’s LinkdIn  More from Sarah:  www.sevanspr.com References and links mentioned: Snapchat LuMee The Photojojo Store The Apple App Store Indiegogo Kickstarter Design Apps PicFrame ClipStitch Canva Over A Beautiful Mess Instagram Repost Boomerang Flipagram Tempo Later : Note – Evans is a beta tester for this app Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help ...

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18

December 27, 2019 00:12:55
Going Mobile! Snapchat Social PR Secrets for Brands with Nick Cicero

Going Mobile! Snapchat Social PR Secrets for Brands with Nick Cicero

How can brands best use Snapchat to connect with their audience? Nick Cicero believes that brands sharing content that “bring their different points of view into one particular channel” will have the greatest impact on the platform. In this 2016 episode from the archives of the Social PR Secrets Podcast, Lisa Buyer is joined by Nick Cicero to discuss the migration of brands onto the Snapchat platform. Cicero, the (former) CEO and Founder of Delmondo (which has since been acquired by Conviva), is arguably most famous for his work with Snapchat and Snapchat analytic and built the first analytics for Snapchat, Instagram Stories and Facebook Live. Throughout this episode, Cicero and Buyer discuss strategies for brand PR representatives on Snapchat, how to best connect with users based on the platform’s features, how takeovers can be used effectively versus ineffectively and what users Cicero believes are making the best use of Snapchat’s platform.  “You want to find the platforms that you can create the best content and have the best amount of reaction with the least amount of energy. I think you don't need to be on every platform, but you do need to find what's evolving.” -Nick Cicero Some topics discussed in this episode include: Social media  Snapchat analytics  YouTube Twitch Delmondo (Conviva) Mobile marketing Brave Ventures Brand engagement trends Geofilters, video, and ads Social media influencers Social media takeovers Contact Nick Cicero: Conviva.com Cicero’s Facebook Cicero’s Twitter Cicero’s LinkedIn References and links mentioned: @EmGarber Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and ...

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