Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world ...more

Latest Episodes

17

December 24, 2019 00:30:52
Cathy Hackl on Virtual Reality, Augmented Reality Marketing, Branding and Communications

Cathy Hackl on Virtual Reality, Augmented Reality Marketing, Branding and Communications

Have you ever used a Snapchat filter? If so, you were using augmented reality right from your mobile phone.  Lisa Buyer talks with author, futurist, speaker, and business strategist Cathy Hackl on all things virtual reality and augmented reality and how it affects communication and businesses.   Cathy explains how media is expanding beyond 2D flat content and emerging into 3D, holographic, and augmented content.  In this segment, learn all about how far technology has come and where it is going when it comes to virtual reality, augmented reality, and even mixed reality. Tune in to hear Lisa and Cathy discuss what tools are out there currently, the future of holographics, and how to use these realities for marketing, branding, and communications. Immersive technologies can make the intangible, tangible, and Cathy suggests that we be proactive and start learning now all about immersive computing platforms because they are the next big thing. Click the links below to learn more about how virtual reality brings stories to life from the expert herself, Cathy Hackl! “Virtual reality creates the sense of presence in something you might have not cared about before” - Cathy Hackl Some topics discussed in this episode include: Virtual reality and TV What tools are out there now for AR/VR Avatars Facebook spaces (now Facebook horizon) Virtual reality and marketing Compassion and VR VR and AR being the next computing platform Difference between AR, VR, and MR Contact Cathy  Cathy’s LinkedIn Cathy’s Website Cathy’s Twitter Cathy’s Facebook  Cathy’s Instagram Cathy’s Youtube More from Cathy Book- Marketing New Realities   References and Links Mentioned Snapchat Vizrt Snapchat Lens Studio Facebook AR Studio Amazon Sumerian Facebook Horizon You Are Here  Upload VR Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the ...

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16

December 20, 2019 00:24:34
Adam Singer’s Insider Analytics and Data Advice for Social Media

Adam Singer’s Insider Analytics and Data Advice for Social Media

How can social media managers make the most out of Google Analytics? To answer this crucial question, Lisa Buyer went to former Google Analytics Advocate and overall data guru, Adam Singer. After his seven years at Google, Adam went on to lead marketing teams at a number of firms. Adam is now the Chief Marketing Officer of a $1B equity fund. From ROI solutions to strategizing your PR plan using data, this episode of Social PR Secrets covers everything you’ve always wanted to know about analytics. Lisa and Adam delved into the specifics of reporting analytics data to clients, why you should get rid of vanity metrics, and much more!  Want to get analytics tips from the king of data himself? Listen to this episode, and you might even get some word of wisdom on how to advance your career in marketing! “To advance your career, develop a sandbox project. This will give you hands-on experience for virtually any project you will want to lead or create.” - Adam Singer Some topics discussed in this episode include: Google Analytics What is conversion? Solving ROI with Attribution Google entering the social media game Measuring social media gains Tools and tactics for social media management Keeping up with social trends The decline of vanity metrics Contact Adam: Adam’s Facebook Adam’s Instagram  nstagramAdam’s Twitter Adam’s LinkedIn References and links mentioned: Google Analytics Snapchat Facebook Instagram Twitter Subscribe & Review To Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to ...

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15

December 17, 2019 00:23:41
Matt Siltala on the Importance of Visuals for Brands

Matt Siltala on the Importance of Visuals for Brands

What is the big deal with visuals? According to Matt Siltala, as humans, we are visual people, we get distracted so easily and visuals are much easier to consume. Lisa Buyer sat down with guest Matt Siltala to talk about all things visual. We find out why visuals are so valuable and why you need to have a purpose and strategy behind your posts. In this episode, the interesting topic comes up on how to use Pinterest to benefit your business. Are you an avid Pinterest user? Find out the tips and tricks to use it as your next visual search engine. Matt shares some of his secret hacks so you can thrive with Pinterest.  What are brands doing right, and what are they doing wrong? Stay tuned to find out more!  Learn more from Matt Sitala in his Podcast, linked below! “Don’t be afraid to succeed and don’t be afraid to fail” - Matt Siltala Some topics discussed in this episode include: How we consume content Budget-friendly advice for small businesses  Using platforms as an opportunity  Dos and don’ts for infographics Tools for research Pinterest tips and tricks Contact Matt: Matt’s Instagram Matt’s LinkedIn Matt’s Twitter More from Matt:  Podcast  References and links mentioned: Twitter Facebook Instagram Youtube Pinterest Visual.ly Moments iPhone app Shred Video iPhone app Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more ...

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14

December 13, 2019 00:26:39
Ekaterina Walter on Visual Storytelling

Ekaterina Walter on Visual Storytelling

How much do you know about the importance of visual storytelling?  Visual storytelling is so important that, in fact, we decided to pull out this interview from 2015 with the Wall Street Journal best-selling author, Ekaterina Walter. Visuals have only gotten more critical, five years later.  Tune in to this episode to learn about the do’s and don'ts of visual storytelling and how it can affect your brand. Understand more about the companies who have mastered the art of visual storytelling and why they are so successful. Do you have to be creative to do visual storytelling? Listen to find out!  “Our brain processes visuals 60,000 times faster than text” -Ekaterina Walter Some topics discussed in this episode include: Why visuals are critical  Human attention span Different kinds of visual content Telling your stories Real-life examples Mistakes brands make when it comes to visuals Being an evangelist Photos and human connection  Contact Ekaterina Walter Ekaterina Twitter Ekaterinawalter.com Ekaterina Facebook More from Ekaterina Book- The Power Of Visual Storytelling Book- Think Like Zuck Book- The Laws of Brand Storytelling Business Consulting References and Links Mentioned Snapchat Subscribe & Review To Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you! Want more? Get your copy of the latest edition of Social PR Secrets today! ...

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13

December 10, 2019 00:07:01
David Meerman Scott on Sales, Service, and Socials

David Meerman Scott on Sales, Service, and Socials

In this episode, Lisa Buyer sat down with a keynote speaker and best-selling author, David Meerman Scott. Diving into a discussion about his book, The New Rules of Sales and Service. In this 2014 interview, David talks about the coming together of sales, customer service, and social media.  This interview took place in the middle of what David calls, the 25-year social media revolution. Where are we now? Today, it seems as if social media and sales seamlessly go hand and hand considering how time consumers spend online. Tune in to hear David and Lisa discuss how social networking was infiltrating, and how important this was in 2014 and remains true today.  “It’s really important for people in sales and in customer service to understand how social is important for them and how they do their jobs because the ways that people buy products today” -David Meerman Scott Some topics discussed in this episode include: Sales and customer service  Social media revolution The 5 mantras from David’s book: Authentic storytelling sets the tone Content is the link between companies  and customers Big data enables a more scientific approach to sales Agile selling brings new business to your company Real-time engagement keeps customers happy How to you social for big and small businesses Contact David: www.davidmeermanscott.com David’s Facebook David’s Instagram David’s Twitter David’s LinkedIn More from David:  Books Blog References and links mentioned: Twitter Facebook Snapchat Youtube Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us ...

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12

December 06, 2019 00:10:22
Krista Neher on Visual Social Media Marketing

Krista Neher on Visual Social Media Marketing

Are you using the wrong types of visuals in your posts? Krista Neher explains why stock photos are a tool of the past. In this episode, Lisa interviews CEO of Boot Camp Digital and bestselling author of four books, Krista Neher. Lisa and Krista discuss why visuals are important in the social media world, but it isn’t as simple as putting just any photo or video with your post. Krista Neher emphasizes the importance of having a pinnable picture and explains what exactly this means.  We pulled this interview out from 2014 because visuals and social media marketing are just as important as ever. Tune in to learn more about why visuals go hand in hand with getting more visibility. Understand the dos and don’ts for successful and effective visual social media marketing. Krista dishes out her tips and tricks such as how posts, such as infographics, can be more shareable and compelling than long documents. Listen for more of Krista’s secrets to success! “Images and videos serve an actual purpose in helping people get information faster” - Krista Neher Some topics discussed in this episode include: Videos serving a purpose on Facebook  Visual social media checklist Avoiding stock photography for Facebook Short videos are more successful on Instagram User-generated images are popular Harnessing images, Instagram and Infographics Contact Krista: kristaneher.com Krista’s Facebook Krista’s Instagram Krista’s LinkedIn More from Krista:  Book  Blog Boot Camp Digital References and links mentioned: Facebook Pinterest  Piktochart Powerpoint Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and ...

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