Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the su ... more

Latest Episodes

11

December 03, 2019 00:15:05
Joe Puglisi on The Social Media Revolution

Joe Puglisi on The Social Media Revolution

Ever wonder what a day in the life at Buzzfeed is like? We pulled out this interview with former Buzzfeed employee, Joe Puglisi, from 2015. Now working for Rebel Ventures, Joe was part of the well-known Buzzfeed community for many years with a vast knowledge of the social media revolution.  Buzzfeed was created before social media was prevalent or used by a large number of people.  Tune in to find out more of why Buzzfeed started, and learn about the beginning of the social media revolution. Joe Puglisi talks about how the social media revolution was just getting started back during this interview, where do you think we are now?  “Context is really key, and in social media, context is almost the most important thing” - Joe Puglisi Some topics discussed in this episode include: The 7 Buzzfeed signs the social media revolution is just getting started How to engage your audience instead of interrupt Brand honesty Going viral The shift in advertising The changing millennial mindset Truly connecting with your audience Tips for applying for Buzzfeed  Contact Joe: joepuglisi.com Joe’s Instagram Joe’s Twitter Joe’s LinkedIn References and links mentioned: Hootsuite Pinterest Twitter Facebook Snapchat Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you! ...

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10

November 29, 2019 00:18:44
Andy Crestodina’s Guide to Content Chemistry

Andy Crestodina’s Guide to Content Chemistry

Why is content king? Andy Crestodina says content is ground zero of all social media activity, and if you want your content seen, never post without an image. In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with entrepreneur, author and acclaimed speaker Andy Crestodina to get his advice for creating social media content. If you’re looking for guidance on how to optimize your content or marketing skills, Andy is the person to turn to. Andy is the co-founder of Orbit Media, an award-winning web design company, and author of Content Chemistry, the most comprehensive guide available of all things modern marketing. In this episode from the vault, Andy and Lisa discuss how to repurpose one piece of content for many different posts, why social media is essential for every marketer, and tips to maximize your SEO. What is a headline and how do you write one that will generate more clicks? Andy tells us all his data-driven hacks to stand out. Want to know how to get ahead in social media marketing? Andy reveals the biggest gap in the field and how you can capitalize on it!  “The bottom line is we have to be focused on our audience. The greatest skill in marketing is empathy” - Andy Crestodina Some topics discussed in this episode include: Why content is king How Andy turned a blog post into a comprehensive handbook for content marketing Why you should always start with an outline How to repurpose your content The importance of images How to optimize content for mobile His tips for writing headlines Why empathy is a marketer’s greatest asset Andy’s advice for how to become great at SEO His #1 recommendation for those pursuing a career in ...

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9

November 26, 2019 00:26:32
Neal Schaffer: Lessons on Social Media Strategy

Neal Schaffer: Lessons on Social Media Strategy

What do you think are the top three social media strategies? According to Neal Schaffer, visuals, ownership, and process are key to being successful.  Lisa sat down with Neal Schaffer to discuss maximizing your social media in this 2015 interview. As a successful author, speaker, and consultant, Neal Schaffer gives valuable advice and shares his own experiences and examples.  In this episode, Neal touches on important topics such as having a social media strategy, transparency being key, and being strategic in what you post on each platform. Tune in to dive in-depth of Neal Schaffers’ thought process and how he became so successful. Are you maximizing your social media? Find out what you could be doing better. “Social Media is the ultimate way for you to create relationships with your public” - Neal Schaffer Some topics discussed in this episode include: Communication is key Maximizing your social  Twitter tips Advice for social media strategy i What’s “out” in social media  Being transparent  Advice for small businesses and startups Approach with a passion Personal branding Contact Neal: Neal’s Website Neal’s Twitter Neal’s LinkedIn Neal’s Instagram More from Neal:  Book- Maximize Your Social Book- Maximizing LinkedIn Book- Understanding, Leveraging, & Maximizing LinkedIn Book- The Age of Influence Neal’s Blog References and links mentioned: Twitter Ping.fm Wordpress Instagram Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and ...

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8

November 22, 2019 00:17:09
Danielle Wiley on Influencer Marketing

Danielle Wiley on Influencer Marketing

How much do you understand about influencer marketing?  Influencer marketing is all the rave in 2020, even though this interview is a blast from the past, it is still, if not more relevant today. Danielle Wiley is the founder and CEO of Sway Group and has nearly 25 years of industry experience. Danielle shares all of her valuable knowledge of successful and effective influencer marketing.  In this episode, hear about how influencer marketing benefits a brand and how to make it effective. How much trust goes into an influencer and company relationship? What does it mean to become an influencer? Lisa and Danielle dive deep into what influencer marketing meant in 2015, with information that is still applicable today.  “Be true to your niche and explore it as much as you can” - Danielle Wiley Some topics discussed in this episode include: What does influencer marketing mean to a brand? Trust between an influencer and a brand Instagram and influencer marketing Trends of Influencer Marketing from 2015 Advice for those who want to be an influencer  Types of content  Contact Danielle Wiley: Danielle Twitter Danielle LinkedIn More from Danielle: Sway Group Blog  References and links mentioned: Facebook   Instagram Pinterest Snapchat Sway Group Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you! ...

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7

November 19, 2019 00:25:09
Jason Miller on Success with LinkedIn

Jason Miller on Success with LinkedIn

Are you putting your best foot forward on your LinkedIn profile? Jason Miller says you should pay attention to seven tricks to optimize your profile. Jason Miller, a former LinkedIn employee, was in charge of content strategy when this interview took place in 2015. He is now in charge of brand building with Microsoft advertising. In this episode, Lisa and Jason discuss how to have success with LinkedIn and how to make the most out of the platform. This 2015 interview gives you tips from a LinkedIn employee that are still applicable today, including how to make the most out of your LinkedIn profile.  What should your LinkedIn profile look like? What should it not have? Find out what you may be doing wrong in your profile that may be holding you back. Don’t just survive in the LinkedIn world, but thrive!  “People spend time on other social networks, but INVEST time in LinkedIn.” - Jason Miller The main tips discussed in this episode include: Have a Linkedin company page Showcase Pages: Some companies such as Moz have great showcase pages where you can show off your content. SlideShare Sponsored Updates Publishing Platform of LinkedIn Content Contact Jason Miller: Jason’s Facebook Jason’s Instagram Jason’s Twitter Jason’s LinkedIn More from Jason:  Book Blog References and links mentioned: LinkedIn SlideShare Moz Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also ...

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6

November 15, 2019 00:20:35
Andrea Vahl on Facebook Profiles for Business

Andrea Vahl on Facebook Profiles for Business

What was one of the top Facebook business trends? Is it still relevant today? According to Andrea Vahl at the time of this interview, an important trend popping up were videos to connect with their Facebook audience. Lisa Buyer sat down with speaker, author, and consultant, Andrea Vahl to learn all about getting the most out of your Facebook profile. Andrea Vahl is a rockstar in this industry and started her own business in 2009.   Lisa and Andrea talk about some of the dos and don’ts to being successful with your Facebook profile. Making sure you respond to comments, whether they are a client or a potential client, and posting at least once a day. Andrea advises on what to watch for on your own personal Facebook profile and how to keep it in line, especially for recent graduates looking for jobs. Do you think your Facebook is up to par? Find out what you may be doing right or wrong in this episode.  “Keep tabs on what's happening because things do change quickly and there’s so much information just available to you at your fingertips” - Andrea Vahl Some topics discussed in this episode include: Important factors of Facebook from a social media manager standpoint Advantages of having a Facebook page Organic reach versus paid reach Targeting with Facebook Ads Facebook trends of 2015 Mistakes brands make with Facebook  Advice for your personal Facebook profile Contact Andrea: Andrea’s Twitter Andrea’s Website Andrea’s LinkedIn Andrea’s Instagram Andrea’s Facebook More from Andrea:  Book- Facebook Marketing All-in-One for Dummies Book- Digital Marketing Growth Hacks References and links mentioned: Twitter Facebook Snapchat Youtube Facebook Ads Socialmediaexaminer Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets ...

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