Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the su ... more

Latest Episodes

5

November 12, 2019 00:12:21
Peter Shankman’s Tips to Create Zombie Loyalists

Peter Shankman’s Tips to Create Zombie Loyalists

How can you generate customer loyalty? One of Peter Shankman’s hacks for creating your own zombie loyalists is disguising self-promotion as help! In the this episode of the Social PR Secrets Podcast, Lisa Buyer talks with best-selling author, public relations maverick, and entrepreneurial rockstar Peter Shankman to get his advice for producing loyal customers.  This episode from the vault was recorded just after the release of Peter’s customer service bible “Zombie Loyalists: Using Great Service to Create Rabid Fans.” Lisa and Peter talk about the pitfalls of using social media to solve your brand’s problems and how to get others to sing your praises, instead of irking your followers with constant self-promotion.  Want to start building your own zombie fan base? Listen to the episode to hear Peter reveal some of his secrets for fostering fidelity, whether for your personal brand or your company’s. “Let’s face it: No one believes how great you are if you’re the one who has to tell them.” - Peter Shankman Some topics discussed in this episode include: Don’t be a social media apologist Focus on creating a great experience Be careful about what you post - it’ll be part of your brand forever Everyone hates self-promotion, but everyone loves help How to be at the top of the list people call for help How to always be hirable, without needing to be perfect Advice for anyone starting their careers Contact Peter Shankman: https://www.shankman.com Peter’s Facebook Peter’s Twitter Peter’s Instagram Peter’s LinkedIn Peter’s Youtube channel  More from Peter: Faster than Normal podcast Online community and coaching for entrepreneurs- ShankMinds: Breakthrough Books: Faster than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain Zombie Loyalists: Using Great Service to Create Rabid Fans Nice Companies Finish ...

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4

November 08, 2019 00:26:45
Kim Garst on Facebook and Human Connection for Business

Kim Garst on Facebook and Human Connection for Business

What platforms do you think are most helpful for a business?    In this Social PR Secrets podcast, we dug through the archives to find this valuable interview with Kim Garst on Facebook and Business. Kim has owned an online business for over 20 years, making her knowledge in this industry worth listening to. Back when this interview took place in 2016, Kim discussed how Facebook benefits all businesses, which is still relevant today. In this episode, Kim shares her tips and tricks on how to get the most out of Facebook, such as connecting on a human to human level and why it is important, making sure your social media is up to par before taking over someone else’s, and much more. Tune in to learn more ways to master the Facebook world!   The big question: Is it possible for organic content to be successful on Facebook? “THE ONLY CONSTANT IN SOCIAL MEDIA IS CHANGE.” – KIM GARST Some topics discussed in this episode include: The future of Facebook Complex Facebook Algorithms Genuine connections with people on Facebook Adapting to change Navigating Facebook Ads and Facebook Live Channeling authenticity Recycling old content  Contact Kim: Kim’s Facebook Kim’s Instagram Kim’s Twitter Kim’s LinkedIn More from Kim:  Kim’s Blog Online Business Training for Small Businesses and Entrepreneurs Book- The Ultimate Guide to Social Media Book- Will The Real you, Please Stand Up References and links mentioned: Facebook Live Facebook Ads Agorapulse  SproutSocial  Hootsuite BuzzSumo PostPlanner Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and ...

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3

November 05, 2019 00:22:14
Sarah Collins on the Agency Side of Social Media Management

Sarah Collins on the Agency Side of Social Media Management

What do you know about agencies and successful social media strategies?  We pulled out one of our favorites  (yet relevant) interviews from 2016 to share step by step real-life examples and tips. Sarah Collins has worked in agencies her whole professional life, starting with The Buyer Group, learning the ins and outs of social media from a senior digital strategist. Fast-forwarding to the present day, Sarah is now back at The Buyer Group. Check out articles linked below to learn more about where Sarah is today! Tune in to learn more about the agency side of social media management. Sarah discusses what skills are so important and the best ways to use social platforms for maximum success. Is less, more, when it comes to posting content? Listen to the episode to learn more about social media strategies for success. “What I always tell my team is you have to be organized, you have to be on top of your game, there is so much happening on a daily basis it can be overwhelming if you are not sure on what to do next or how to prioritize yourself” -Sarah Collins Some topics discussed in this episode include: Agency side of social media management Quality over quantity  The cost that goes into creating content  Agencies versus in-house How social strategy comes together with a team Contact Sarah Collins Twitter Instagram LinkedIn More from Sarah Article- Sarah Collins Rejoins The Buyer Group Article- Sarah Collins Gets New Titles References and Links Mentioned Google Analytics  Native Publishing  Instagram Iconosquare  GoogleDocs SnapChat Subscribe & Review To Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in ...

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2

November 01, 2019 00:17:10
Cathy Hackl on How Live Videos Took Over Social Media

Cathy Hackl on How Live Videos Took Over Social Media

How can live videos best help the PR strategy of any brand? What’s the equipment needed for successful streams? In the second episode of Social PR Secrets, Lisa Buyer sits down with live video expert Cathy Hackl to get the answers to all the live video questions you’ve asked yourself! Cathy is a self-described futurist, speaker, and author. A globally recognized augmented reality, virtual reality, and spatial computing thought leader, Cathy used to work as a communicator at media companies such as CNN, Discovery, and ABC News. In this episode, Cathy and Lisa discuss how social media managers can best use live videos, why the medium has taken over the world, and how to turn live videos into your own show. Cathy also reveals her favorite live moments and the specificities of different live platforms such as Facebook Live, Instagram Live, and Periscope. “Live videos are live and authentic, and that’s part of the beauty: don’t think live videos have to be perfectly produced YouTube videos because it’s not YouTube.” -Cathy Hackl Some topics discussed in this episode include: Trends in live video How can social media managers best use live Why live video has taken over the world How brands should use live to foster engagement The difference between personal and brand lives How to pick the best live platform  Equipment for lives The most important live streaming moments How virtual reality will change live video  Contact Cathy Hackl: CathyHackl.com Cathy’s Facebook Cathy’s Twitter Cathy’s Instagram More from Cathy: Book Keynotes References and links mentioned: Musically Periscope David Guttenfelder’s North Korea Live Dan Rather’s Facebook Oculus Connect 3 Opening Keynote: Mark Zuckerberg Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast ...

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1

October 29, 2019 NaN
Guy Kawasaki's Lessons on Social Media Content

Guy Kawasaki's Lessons on Social Media Content

What’s the most important social media marketing tip? According to Guy Kawasaki, it’s that you should never make a post without including a photo or video!  In the first episode of the Social PR Secrets Podcast, Lisa Buyer sits down with best selling author and icon Guy Kawasaki to get his advice for creating social media content. Let’s just say if you are going to take social media advice from anyone, Guy would be at the top of the list. Guy is a social media expert, currently working as the brand Chief Evangelist for Canva. The former Head Evangelist at Apple, he has written fifteen books, including The Art of Social Media and The Art of the Start.  In this episode, Guy and Lisa discuss the importance of Facebook Live, how to have a successful career in social media, and hacks to maximize social media management tools. Guy reveals his secret tips for getting the most out of Canva and talks about why he thinks Snapchat isn’t the best platform for medium and small brands. Which one is the best? Facebook, Twitter, Instagram, Snapchat? Listen to the episode to find out what social network Guy would use if he could only have one!   “I really believe that Canva is democratizing design just like Macintosh democratized computers.” -Guy Kawasaki Some topics discussed in this episode include: Content curation  How to make your Facebook Lives actual video productions Social Media content tips Facebook Mentions and Facebook ...

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