Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the su ... more

Latest Episodes

149

September 07, 2021 00:24:06
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The Marketing Space, Using Persuasion, and the Importance of Timing with Brandon Smits

Now more than ever, the need to persuade applies to the interviewer just as much as it does to the interviewee. But how do you master the art of persuasion for your business, brand, and personal life? By creating authentic emotion, of course!  Emotion is a powerful acceleration of one’s brand. What does this look like? Conversion expert Brandon Smits says you need to cultivate a connection, stay relevant and ask yourself: Is my motive or call to action, reflecting myself or my prospective client?  When you master the art of channeling emotion through your content’s beating heart, then you will start to generate sponsorships, partnerships, credibility, and a profitable business model.  In this episode of the Social PR Secrets podcast with Lisa Buyer, Brandon Smits, CMO at Solar Cheat Code and Partner at Eight Loop Marketing Agency, dives into the do’s and don’ts of persuasion, shares tips on conversion, and lays out the best action plan when it comes to connecting with potential clients. And he answers every entrepreneur’s million-dollar question: “How can I tell if my content is working?”  Brandon Smits: Pinpoint the Problem, Test Solutions & Generate Results After beginning his career in the field of SEO nearly 10 years ago, Brandon climbed his way up the marketing ladder. With a specialization in optimization conversion strategies, he used this melting pot of marketing knowledge to start his own agency, Solar Cheat Code. His team helps residential solar companies generate leads by identifying the client’s problem and testing appropriate solutions. At both Solar Cheat Code and Eight Loop Social, Brandon coaches marketers and entrepreneurs ...

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148

August 31, 2021 00:27:54
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The Art of Persuasion, the Offer and the Experience With Brandon Smits

In this episode Brandon Smits dives into the do’s and don’ts of persuasion, shares tips on conversion, and lays out the best action plan when it comes to connecting with potential clients. He answers the questions, “Do we have the right message at the right stage?”  “And how to tell if we do or don’t?”  Brandon’s career started in marketing 10 years ago in SEO, and over time he got closer and closer to optimizing conversion from paid and organic traffic. Brandon soon climbed the marketing ladder and opened his own marketing agency. He is now partnered with fellow Marketing Agency, Eight Loop to help marketers and entrepreneurs find the right sauce!  Organic Search in Brandon Smits’s Brain? Organic has changed in the past few years and social media organic is on the rise whether, it is a personal or business account. Brandon explains that organic has become a very, very powerful, acceleration, experience that people get when they find a brand who really just sort of knows them without ever having met them before.  Importance of Marketing and Persuasion Brandon says the awareness piece of marketing is still as important as it ever was.  “If you're in the coaching or the marketing space, looking to attract new clients, it's even more important because there's so many people out there doing what you do.” It is crucial for brands to take the time to resonate with people and give them emotion. Getting people to feel something when they see your content is KEY when it comes to the persuasion process of working with your brand in the future. Do’s of persuasion: Ask yourself how does what we do get people to get what they want? Is our content about ...

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147

August 24, 2021 00:44:30
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How to Stop the Mental Trash and Bring More Joy Into Your Life ft. Jessica Schiller Silverman

Is social media trashing your brain? Jessica Silverman asks: How much time do you spend on social media? Fifteen-minute scrolls every couple of hours may not seem drastic, but those small intervals can add up quickly.  Social media is addictive. We experience fleeting moments of joy, twitching withdrawals, and then endure the vicious cycle again and again until eventually we are left feeling insecure, anxious, and depressed.  Digital is an interruption of energy and an invasive creation of space that leaves us in a vulnerable mental state. Wellness coach and podcast host Jessica Schiller Silverman says that when you shift your source of escape to a positive facilitator, hold yourself accountable and make time for creativity, you will find your way back to a vibrant life. In this episode of Lisa Buyer’s Social PR Secrets podcast, Jessica Schiller Silverman, creator of Mo’Zen Wellness and A-L-I-V-E podcast, shares how to break free from a soul-sucking job, the importance of setting social media boundaries, and the tools needed to live vibrantly. Where Wellness & Business Come to Life On paper, Jessica’s life looked perfect: Bachelor of Science in Finance, a 6-figure salary as a Senior Finance Manager, and living the San Francisco life with her fiance. But in reality, her life looked a little something like this: tiresome commutes, a suffocating Monday through Friday schedule, 12-hour workdays, sleepless nights. And repeat. Jessica refers back to her 15-year finance career as a glorified prison.   So, she decided to commit corporate jailbreak and ended up finding a deeper purpose along the way. The Shift from Corporate Life ...

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146

August 17, 2021 00:31:22
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Kassie Meiler on Pubcon Florida 2021, Brilliant Marketing Tips, E-A-Ts and Vibes

Pubcon Florida took a bit of patience and persistence to be one of the first in-person marketing conferences in 2021.  While the pandemic kept us home, Pubcon showed us how digital marketing, brands, and audiences have changed. Digital marketing does not occur in a vacuum. It is a web of constantly evolving components, assets, and influences. For marketers, learning is at the forefront of every role and class is always in session. So it’s a good thing we have Pubcon, a digital marketing conference where consultants and businesses build relationships and learn the latest SEO and PR strategies. In this episode of the Social PR Secrets podcast, Kassie Meiler and Lisa Buyer exchange Pubcon 2021 takeaways. From neuroscience in ad copy to conquering Facebook updates, this year’s keynote speakers expertly tackled all things relating to SEO, content, and Google, and the G.O.A.T. has 13 pages worth of notes ready to be implemented! Meet the G.O.A.T, Kassie Meiler Kassie Meiler’s passion for social media and digital marketing began in high school when she held the webmaster position for her drama club. After completing undergrad at Florida State University, she furthered her education at the University of Florida’s College of Journalism and Communications, where she earned a Master of Arts in Mass Communication.  Prior to starting the program, she had already founded Goat Social Media, LLC. In a way, the classes were similar to a practicum course. Kassie readily applied in-class skills to her very own business to increase leads and create engaging content for clients. Kassie’s Pubcon Takeaways Kassie got to soak up a little bit ...

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145

August 10, 2021 00:39:44
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Mandy McEwen’s LinkedIn PR Secrets For Brands of Any Size

Did the LinkedIn bubble burst? Not a chance. Mandy McEwen is the secret weapon for mastering the LinkedIn algorithm, optimizing your area of specialization, and maximizing exposure, engagement, and content strategy. LinkedIn can be like speed dating for entrepreneurs, where individuals and businesses alike hope to find a requited LinkedIn “love” connection! Or it can be a forum where health professional relationships are cultivated and nurtured. In this new episode of Lisa Buyer’s Social PR Secrets podcast, Mandy McEwen, official LinkedIn trainer, founder of Luminetics LinkedIn Training and the B2B Mod Girl Marketing Agency, dishes out the same inside scoop that she slings for her own corporate clients: how to leverage the ultimate corporate networking platform. LinkedIn’s Law of Reciprocation Human connection is valued in one’s personal and online networking life. Mandy says that the LinkedIn algorithm loves engagement. And guess what? All it takes is just one comment to gain hundreds of new connections. But the tricks and hacks don’t stop there! Inside Scoop #1: All LinkedIn company pages are issued 100 FREE “credits” per month, allowing you to send personal invitation requests explicitly to your target audience. Inside Scoop #2: Always tag your LinkedIn company page in posts. Inside Scoop #3: There are over 55 million companies active on LinkedIn. Labeling yourself as a ‘jack of all trades’ actually hurts your chances of standing out among the rest. Consider branding yourself as a specific subject matter or industry expert. It pays off to be hyper-focused! Organic Tactics to Humanize Your Brand Fun LinkedIn Fact: Employees are 14x more likely to share their employer’s content ...

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144

August 03, 2021 00:47:40
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Bruce Clay on Hiring SEO Specialists, Link Mentions and How You Attribute to Google’s Success

Bruce Clay asks...Does your SEO team even know what they are doing? Are they optimizing your website with Google’s current best practices? Did you know there is no such thing as being Google certified for SEO?  Bruce Clay coined the term SEO in 1996, two years before Google even existed. So, if you’re looking to give your website a competitive edge, why not learn from the Father of SEO himself? Some requirements needed to even be considered an SEO expert working at Bruce Clay, Inc. include 10+ years experience, on-the-job training forever, and a career-driven mindset.  This is how world-renowned expert Bruce Clay procures the best-of-the-best for his consulting agency. In Lisa Buyer’s newest episode of the Social PR Secrets podcast, Bruce Clay, SEO expert and founder of Bruce Clay, Inc., shares some of the strategies he uses to spot the scammers and dabblers from the 100% real-deal SEO experts.  Tips on How to Hire an SEO Specialist  “Google is changing their algorithm eight times a day… every Monday it’s a new industry.” --Bruce Clay SEO is a living, breathing creature. Much like the human body, it must be fed day in and day out, multiple times, 7 days a week. Since the SEO ecosystem is evolving daily, no one can truly know it all. But there are ways to keep up with the trends.  Bruce says that he stays current by allotting 2 hours a day to reading. He advises that if you are or aspire to be an SEO specialist, you need to do your own research and be open to learning even off ...

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