Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world ...more

Latest Episodes

143

July 27, 2021 00:42:41
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Jeff Hahn on Crisis Communication Secrets for Brands Small and Large

Jeff Hahn says your crisis communication plan can be the size of a credit card. What?  The biggest mistakes and errors happen in the time wasted in figuring out who does what. No crisis plan? That is your plan.  Crisis management is a frequent marker on the agenda for Jeff Hahn who has spent 30 years as a Public Relations and Crisis Communications Expert. When a brand’s reputation is at risk, Jeff educates PR reps, marketers, and CEOs on how to successfully navigate any bad news break.  In this new episode of the Social PR Secrets podcast, host Lisa Buyer sits down with crisis communication veteran and Principal at TexHahn Media, Jeff Hahn, where he reveals what to do when your company’s reputation is on the line. His Cassandra Calculator™ diagnostic, Reputation Dissonance™ models model is proven to transform frenzied, head-scratching executives into damage control professionals. Prepare, Prepare and Prepare Some More Financial, personnel, technological. These are several types of crises that your company may face in the future. If you have the mindset that ‘this could never happen to me,’ then you are already one step closer to making the  #1 PR Mistake: Failing to assemble a Rapid Response Team. In a steady atmosphere, where spaghetti hitting the fan is a distant scenario, you probably wouldn’t think that pre-determining where to meet and who to call during a high-stress situation is valuable. In reality, leaving these “trivial” boxes unchecked can very well make or break your brand. Ignorance is not bliss; it is harmful. The Rapid Response Team: 5 Simple Steps Jeff’s book, Breaking Bad News: ...

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142

July 20, 2021 00:32:07
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Lisa Buyer on Life Lessons, Transitions and Resets

Yoga. Therapy. Wine. Nothing seemed to help Lisa help regain power over her business and personal life. She knew that hitting the digital detox reset button was long overdue. But how and where to even begin? Here’s step #1: Admit that you are part of the problem and open to change. In this special solo episode of the Social PR Secrets podcast, Lisa Buyer opens up about her struggles with entrepreneurial burnout, where she sought relief, and how she shifted The Buyer Group Public Relations Agency into a non-client-based business model.  #TheDumbestDecisionEver: Reinventing Your Business Based on Feelings and not Facts July marks the first time in two decades that Lisa has no clients. And while this new shift from consultancy to scaling an agency allowed her to cut ties with the negative and create space for the positive, the idea was originally pursued all the wrong reasons. Life Lesson #1: Free yourself from making decisions for the benefit of others. In Lisa’s case, she wanted to create a legacy business for her children to take over one day eventually. This selfless mindset, while admirable, was #TheDumbestDecisionEver. Her kid’s interests and passions did not align with the entrepreneurial and digital PR world. Life Lesson #2: Digital boundaries are nonexistent. Similar to traditional news media, PR is neverending. There is always a hot story to write, a client to consult, and a deadline to meet. Lisa learned that caring about a project/campaign more than your own client does is a blaring red flag.  Life Lesson #3: Client contracts and commitments mean zilch. Every entrepreneur has lost a ...

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141

July 13, 2021 00:41:11
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Megan Nolan on Facebook Groups, Community and Yoga

In Lisa Buyer’s newest episode of the Social PR Podcast, vitality coach and founder of Yoga at My Desk, Megan Nolan, shares the power of Facebook Groups, inspiring messages to her community and motivational offerings, Megan Nolan urges all to add this powerful action to the top of their mile-long checklist: MOVE! Applying warrior poses, breathing exercises and stretches into your daily work routine will not only improve your health but also elevate your business. The Secret Ingredient to Helping You Thrive The human body is not designed to be slouched over a keyboard for 40 hours a week. Think about your sit-to-stand ratio during a typical 9-to-5 workday. If you find yourself wincing just at the thought, then it’s time to prioritize wellness in the workplace. With Yoga at My Desk, you will learn to calm that busy mind of yours, improve flexibility and strengthen your muscles. Implementing these workouts at 25- to 45- minutes intervals will lower your stress levels, minimize any body pain and spark creativity. Facebook Group Tips to Grow and Monetize a Community A quick look into Megan’s marketing plan is focusing 50% on Facebook Groups.  It is super important to build an online community and to stay authentic and transparent while promoting a business online.  FB Group Tips: Tip #1: Consolidation is key!  Make sure to create one FB Group and focus on just that to grow a targeted community.  “Focus on one bridge at a time until you get really dialed in, because if you've got like a hundred bridges, everything only gets a little trickle,” said Megan.  Tip #2: Events! It is always a fun idea to host events that are no pitch! Bring in other experts to share their ...

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140

July 07, 2021 00:38:43
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Redesigning a Website? Joe Laratro Shares SEO Mistakes To Avoid and Digital Marketing Wisdom To Know

SEO is not optional. It is a never-ending, crucial investment. SEO stands for Search Engine Optimization. Without it, you are likely to lose a drastic percentage of earned media and organic traffic. Not sure where, when and how to prioritize SEO? Expert Joe Laratro is here to help!  In this new episode of the Social PR Podcast, host Lisa Buyer invites the founder of Tandem Interactive and author of the SEO Diet, Joe Laratro, to discuss how to avoid make-or-break your brand’s website redesign mistakes. The #1 Mistake - User Experience First, SEO Second The biggest mistake when redesigning a website is acquiring tunnel vision for only user experience. While this is an important detail to factor in, SEO should be your main focal point.  Your website might be beautiful, but if it has “thin” content chances are you will not get found in Google searches. Now, if your business is on the scale of Nike or Coca-Cola, then you may be the exception to the mandatory SEO rule. But if not, then there's really no use fighting it. After all, SEO is the long-term growth strategy for your brand’s website.  SEO v. Paid Search There’s a lot to unpack when it comes to SEO, especially if you’re unsure where to begin, so here’s the core difference between the two: SEO is a mandatory business process. Paid Search is an optional marketing task.  Oftentimes, people will just throw their money at paid advertising because it’s a simple plug-and-chug arrangement. And while it does guarantee high engagement and website visits, it is ultimately a fleeting investment win. “(SEO is) an investment in the business. It's not an investment in marketing.” -- Joe Laratro Optimizing Website Images If you’ve ever used ...

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139

June 30, 2021 00:45:40
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Heath Armstrong’s Radical Digital Detox Tips to Ignite Creativity

If creativity is the new productivity, how do you find space to tap into your brain’s superpowers? Just ask Heath Armstrong how he learned the powers of a digital detox to help himself and others tap into our inner artist. After waking up face down in his garage with a bloody nose and to the nearby smell of his car engine running, Heath adopted a more natural lifestyle that soon evolved into an entrepreneurial breakthrough.  In this new episode of the Social PR Podcast, Heath Armstrong, founder of Rage Create, exchanges visionary digital detox tips with host Lisa Buyer. Cleanse the Gremlins While navigating through depression and imposter syndrome, Heath sought purpose and clarity from hundreds of inspiring strangers. Their worldly wisdom and shared ideas became Heath’s recipe for creative motivation. His Sweet-Ass Journals, Affirmation Decks, and Never Stop Peaking podcast help to remind us that we are power-packed with magic. Heath says that the best way to deal with life’s many gremlins is by learning how to react to them. Some helpful methods include taking action with affirmations, writing/drawing in journals, and befriending nature. Lay the Groundwork for Digital Detox  “Going outside is a digital detox secret.” --Heath Armstrong Nature is at the core of who we are, which is why Heath encourages us to connect with Earth’s elements. Switch out your tap water for the ultimate mineral cocktail, complete with lemon and Selina Naturally Celtic ...

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138

June 22, 2021 00:41:45
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Whitney Freya Inspires PR, Positive Vibes and Energy

Are you worthy to be interviewed by the media? Positive vibes, authentic energy and a creative spirit can make it or break it in the business world. Just ask Whitney Freya, she wrote the book (or three) on it. Her latest book, 30 Days to Unstoppable is a countdown to manifesting creativity, positive energy and attracting the right audience. Are you good enough, certified enough, smart enough, worthy enough?  It’s all about authenticity and escaping the voice of our ego. “At the heart of any true change is the individual creative spark. You are being called right now to nurture that light within and create the inspired life that is waiting for you.” Whitney is a modern-day mystic and an expert in Inspired Living, providing practical tools and practices that free your mind from limitations and scarcity to create more in your life that lights you up from the inside out.  In this episode, we talk about  Finding your PR superpower Eliminating imposter syndrome Painting, meditation and mantras to relieve stress and breakthrough limitations Creating space in your brain to make room for breakthrough ideas Fearless living and dealing with rejection The art of creative journaling  Whitney Freya is the author of three books on personal creativity and leads online courses that teach you a personal painting practice that will dramatically expand your sense of possibility and overall wellness. She lives her own inspired life in NE Oregon and is either flying her ...

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