Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the su ... more

Latest Episodes

137

June 15, 2021 00:29:16
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Press Release Hacks with Mickie Kennedy

When you hear the words press release, what’s the first thing that comes to mind? Brief article? New sponsorship? Company advertising? While these are all fair ideas, they hardly scratch the surface.    In this new episode of the Social PR Podcast, host Lisa Buyer sits down with expert press release distributor and strategist, Mickie Kennedy, where he reveals how just one article can generate massive traffic and booming sales for your business. The Idea Mickie founded eReleases 22 years ago with the mission to provide accessible media exposure to start-up companies. What began as a small-scale service developed into a widespread resource and partnership with US National PR Newswire, the oldest authentic press release outlet. eReleases is a win-win system, not only helping businesses flourish but journalists as well.  Dead or Alive? For the past decade, people have wondered whether print, SEO and press releases are dead or alive. Mickie puts this long-lasted debate to rest. He says that the way press releases were syndicated two decades ago is outdated and tedious, and the goal has changed entirely. While the motive to replicate is very much dead, the new purpose of a press release is alive and well. “(SEO and press releases) continue to have a life as long as it works.” -- Mickie Kennedy The Purpose of a Press Release Mickie says that a blend of subscribing journalists, substantial google searches and a personal touch sets eReleases apart from its competitors. His team of writers, editors and strategizers distribute their clients' press releases to journalists who turn those releases into news articles. Now, before we get ahead of ourselves, let's break down the levels of a press release: The intent: to write a compelling announcement that will ...

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136

June 08, 2021 00:13:49
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Female Disruptor, Cordelia Henry Talks Social Media, Sisterpreneurs and Productivity

Empowered Women, Empower Women: Building Relationships with Cordelia Henry. In this new episode of the Social PR Podcast, host Lisa Buyer chats with fellow Gemini and female disruptor, Cordelia Henry. As the founder of Pearlescence, a community dedicated to empowering women, she believes that all women have the power to reach their desired potential once they realize that they deserve and can achieve that success.  Tapping into Your Female Intuition Cordelia says that every woman is born with the natural ability to build relationships which, after all, is the foundation for becoming a successful entrepreneur. Pearlescence, established in 2017, guides women to build their tribe of women influencers and allies. On any path that you take, you’ll come across a woman to learn from; a sisterpreneur offering a helping hand. This is the Pearlescence community in a nutshell. A safe and beneficial space for women of all stages in their career and all walks of life to lift each other up and celebrate the many successes and hardships that come with building a brand and business. “Pearlescence is celebrating the beauty and the uniqueness of each of us as women.” -- Cordelia Henry Balancing Work and Family Lisa says that as women, we are expected to work like we don’t have a family and have a family like we don’t work. Cordelia offers tips on balancing work and family life in a productive and practical way. Stay Organized: Create a daily checklist. Manage Your Expectations: Determine a realistic input and output for the day. You are Enough: Leaving several boxes unchecked does not ...

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135

June 01, 2021 00:53:15
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How Paige Dansinger Created the First VR Museum

Creative technologies, such as virtual reality, have the incredible potential of building community. But how does it work exactly? And what can technology bring to the table that other mediums cannot? In this new episode of the Social PR Secrets Podcast, host Lisa Buyer talks to Paige Dansinger about her virtual museums and efforts to bring communities together through art and technology. They also explore how PR can disseminate these efforts into the world.  From games to virtual museums Paige started her career in the art industry, at the Minneapolis Institute of Art. When she quit her job, she knew she wanted to work with creative technologies, reaching new museum audiences through her phone. She didn’t know what that would look like but she embraced the challenge. Inspired by the popular mobile phone game Draw Something, she started posting re-creation of artworks on social media. As big museums noticed and invited her to speak at big-name events, she knew she had a concept. Yet, she was still unable to tackle hard subjects such as war or social justice. For that, she needed a community. Slowly, through various opportunities, she got to understand the potential of art, social media, and VR to build connections.  What even is a virtual museum? She founded Better World Museum to create resilient individuals, groups, & communities. For example, when she brought the museum to domestic abuse survivors, the victims bonded and connected through drawing. The shared experience of creating together creates a connection, she says. Eventually, Paige took the museum around the world.  As she discovered VR technology, she also understood ...

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134

May 25, 2021 00:32:08
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Bryan Clayton Groomed Uber of Lawncare with SEO and PR

Starting your own venture can be a scary process. When you have no budget, no connections, no employees, how do you get from an idea to a company that brings in this revenue? And how can PR, SEO, and social media help you along the way?  In this new episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Bryan Clayton, co-founder, and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. Also called the “Uber of lawn care,” Greenpal was started from nothing over eight years ago. Today, Bryan and his associate grew it to over 200,000 active users completing thousands of transactions a day.  From idea to revenue Bryan and his co-founders had a simple but genius idea: allowing homeowners to find a lawn care professional, hiring them, approving their work, and potentially hiring them for the whole system. Like Uber, it made a service easily available. But unlike Uber, the model allows all actors to win from it. Not only are customers satisfied. But the app also allows small companies with no marketing to find customers effectively. Once the idea was there and the first app prototype was built, all that was needed were customers. So Bryan went old school and went door to door to hand out flyers and get his first users for feedback.  Grow your business with SEO Of course, in the digital age, flyers weren’t going to be the long-term solution. So Bryan focused all his marketing efforts on organic search. By optimizing SEO, he was able to slowly build ...

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133

May 18, 2021 00:37:13
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Own Your Power the Jayson Waller Way: One Percent Better a Day

You write down your goals and instantly expect to achieve them. But how do you get started, especially during a pandemic? Self-made entrepreneur Jayson Waller shares the raw strategies that he uses to elevate his brands. In this episode of the Social PR Podcast, host Lisa Buyer chats with powerhouse entrepreneur Jayson Waller. From being kicked out of his high school to venturing into fatherhood as a teenager, Jayson has dedicated his career to guiding others to be bold and take control of their lives. Where To Begin Amid the global COVID-19 pandemic, Jayson earned $350 million in revenue for Powerhome Solar, which he founded in 2015. But this rocketing success didn't happen overnight. It was a collection of triumphs and failures that molded his solar energy company into the largest American Made panel installation business in the U.S. Jayson says that you should start off by setting small goals for yourself. Each day, write down two things that you would like to accomplish. At first, try to check off just one goal from your list. Then, work your way up to achieving both. Strive to be 1% better every single day so by the end of the year, you'll be 365% better than you once were. You don't have to be great today, just a little bit better than you were yesterday. Every "no" will strengthen and prepare you for that "yes" moment. There is always room to grow and learn from others no matter how accomplished and successful you become. No Excuses. ...

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132

May 11, 2021 00:47:14
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How to Use VR in PR with Navah Berg

If you’ve ever put on a VR headset, you know how thrilling the experience is. But have you ever considered using the up-and-coming technology for PR and marketing? VR expert Navah Berg shares her tips and ideas for how virtual reality can change the industry. In this new episode of the Social PR Podcast, host Lisa Buyer dives into the possibilities of VR with Navah Berg. Navah is a specialist in both marketing and social PR. She was one of the first women to see the true potential of VR for PR and has dedicated her career to developing more ways to include the technology in our professional lives. What is Social VR? So far, most people have been using VR for gaming. So how do you use virtual reality for marketing? According to Navah, the real perf is being able to create a world or platform to bring people together. People can go inside a space, and walk around it. If you’re hosting, you are able to create and build wolds, create avatars and meet up spots. You can tell stories and develop narratives.  For example, Navah created a world for International Women’s Day. She built a meet-up spot full of quotes from women where people were able to come in and come together to celebrate.  Advantages of VR To some, VR might seem like a gadget. But the advantages are real, says Navah. Here are some of them: ...

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