Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the su ... more

Latest Episodes

131

May 04, 2021 00:28:19
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Former Facebook Employee, Adam Risbridger, Reveals How to Beat the Ads Algorithm

It’s no secret that Facebook ads are one of the best ways to promote a business. But with an ever-changing algorithm, it’s easy to feel lost. So what should your strategy be? What are some secret tips that will help you get a better conversion rate? We’re covering it all in this interview with Facebook ads master and former Facebook employee, Adam Risbridger.  In this episode of the Social PR Secrets Podcast, host Lisa Buyer dives into the world of Facebook ads with Adam Risbridger. A former Facebook employee, Adam knows all there is to know about making ads stand out on the social network. Shorter, faster, smarter When it comes to Facebook ads, Adam says there are three main things businesses and PR pros should focus on. #1. Shorter With so many people promoting their product on Facebook, you need to make your message shorter and simpler. Simplify your message and make sure the call the action is included in the first few seconds of any video you post. People’s attention spans are so short that most of them never watch more than a few seconds of a video. #2. Faster Your website needs to be optimized and fast. If you have a slow website, your page bounce backs will increase and your conversion rate will be lower. This information is then going back to the Facebook algorithm and will penalize you. #3. Smarter All brands promoting on Facebook need to have Facebook Pixel. The tool classifies every user and automatically optimizes campaigns for you, based on their data. Without the tool, your campaigns will be ...

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130

April 27, 2021 00:37:09
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Brett Lane: All You Need to Know About SEO

If you’ve been listening to Social PR Secrets for a while, chances are you’re pretty familiar with SEO. But do you know what offsite SEO is? Do you understand how to optimize your press releases for better SEO results? Are you aware of the best platforms to help you with your SEO efforts? If not, this episode is for you! In this episode of the Social PR Secrets Podcast, host Lisa Buyer dives into the world of SEO with Brett Lane. Brett is an SEO consultant who has managed over 1,000 projects and ranked tens of thousands of keywords on Google. His work focuses on both onsite and offsite SEO (more on that later) and he has almost two decades of experience in the field. There’s no one better to learn the ins and outs of SEO from! Onsite vs Offsite SEO Onsite SEO is what most people think of when they hear search engine optimization. It’s all about making sure your own website is both friendly to Google and your users. It involves writing good data descriptions, having relevant content that will please both the algorithm and your audience. To master onsite SEO, you need to know (or hire someone who knows) all the odds and ends of communicating effectively with Google. That being said, being a PR professional will also help you in optimizing your SEO strategy because your site needs to be user-friendly, otherwise the lack of interaction with your content will kill all your Google-related SEO efforts. On the other hand, offsite SEO focuses on getting as many outside websites as possible to ...

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129

April 20, 2021 00:13:23
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April is Made for Mental Health Days,Vacation, and Flexible Schedules

Friendly reminder that “doing your best” doesn’t mean working yourself to the point of mental breakdown. Here are 21 things I’m slightly obsessed with this month. ...

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178

April 13, 2021 00:37:31
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Do’s, Don’ts, and Depression of Agency Owners with Cat Howell

A lot of agency owners dream of the day they’ll be able to walk away from the business they’ve started and nurtured over so many years. But how do you get there? What are the mistakes you should avoid on the way? How do you lead a successful agency while avoiding burnout? And if you ever find yourself overwhelmed or depressed because of your work, how do you get out of it? In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks to agency owner and all-around icon Cat Howell. Cat is the founder and CEO of Eight Loop Social as well as the biggest Facebook advertising group in the world, FB Ads Academy. After founding Eight Loop Social in 2015 and growing it to new heights, Cat recently welcomed two new partners. The new additions changed her life. Here is how.  When it All Gets Too Much Two years ago, Cat realized her business, which managers over $250,000 in Facebook ad spend per month, was reliant on her. If she made a mistake, it affected the entire business disproportionately. She felt trapped and almost went bankrupt. Last year, her mental health started deteriorating so badly she couldn’t even function. That’s when she realized she needed a change.  Cat is all about processes. When implementing changes within her agency, she started with getting rid of anything they did that couldn’t be replicated for most clients. Indeed, if you cannot replicate the service and outcomes a client is getting, you ...

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127

April 06, 2021 00:29:18
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Why Your Brand Should Be Sending Texts, With Ryan O’Connor

SMS has a 98% open rate. Yes, you read that right. So why aren’t most brands using it? Well, it’s not that simple. In this episode, the founder of Worth eCommerce, Ryan O’Connor, shares who should be using SMS versus email marketing, how to go about it, and tips to maximize your returns.  In this episode of the Social PR Secrets Podcast, host Lisa Buyer talked to Ryan O’Connor for the first-ever SPS episode on SMS marketing! Ryan is the founder of Worth eCommerce, a Portland-based email and SMS marketing agency helping businesses scale their customer relationships with email and SMS Marketing.  Why Use Email and SMS? For the first half of his career in eCommerce, Ryan was focused on getting new commerce. He only thought about conversion rates and user experience. But quickly, he realized he was only looking at surface level. Instead, he started working on creating a brand with supportive customers he could turn into VIPs who would be loyal for life. And now, he helps businesses do the same thing.  Emails and SMS allow businesses to develop longer relationships with customers. To do so, companies should focus on communication and content rather than the actual user experience and design of the email. Indeed, Ryan has found that high repeat customer rates are usually due to great content. Emails and SMS will expose your customers to your brand in a way nothing else will Turn Customers Into VIPs The first step to any email or SMS strategy is to grow your lists. A good way to ...

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126

March 30, 2021 00:41:33
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Jeanne Jennings: Email Should Be Part of Your Strategy

“Email is dead.” “Email is making a comeback.” Chances are, you’ve heard both of these statements in the past few years. The truth is, email has always been a crucial part of any PR and marketing strategy. In this episode, learn all there is to know about using email for your business, agency, or clients from Email Optimization Shop’s Jeanne Jennings. In this episode of the Social PR Secrets Podcast, host Lisa Buyer chats with Jeanne Jennings, CEO of Email Optimization Shop and General Manager of Only Influencers to discuss everything email-related. Jeanne is a recognized expert in the email marketing industry and a consultant who helps organizations make their email marketing efforts more effective and more profitable. So what are the current email marketing trends? Should you use emojis in your subject line? How many pictures should you include in an email? Look no further to find out! Latest Trends in E-mail Marketing Why has email always been such a reliable source of revenue? The answer is simple. It’s cheap and effective. But, Jeanne says, if you start putting resources behind your email efforts, it will become an incredibly profitable marketing method.  But what are the latest trends? Jeanne recommends taking advantage of automation tools. Create trigger emails based on the behavior of the people on your list. For example, create browser reminder emails for potential customers who visited your website but didn’t make a purchase. Sending them an email could be the push they need to buy something. Or set up reminder emails sent to people who added something in their ...

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