Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world ...more

Latest Episodes

125

March 23, 2021 00:30:25
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PR and the CBD Industry: Tips From Mitchell Colbert, a Cannabis Expert

Cannabis, hemp, and CBD are misunderstood by the general public, but not only. Mainstream media lacks knowledge of the industry and perpetuates misinformation. But PR professionals can help. In this episode, Mitchell Colbert breaks down the most common misconceptions about cannabinoids, explains how PR pros should talk about cannabis and CBD, and gives tips to journalists.  In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Mitchell Colbert, Executive Director of the Ethical Data Alliance (EDA), journalist, and cannabis researcher. From trusted sources to best pitches, Mitchell shares his top tips for PR professionals with clients in the cannabis, CBD, or Hemp Industry.  What Does a Career in Cannabis Look Like? Mitchell grew up in California, very much surrounded by cannabis. He started to medicate manic depression with cannabis when he was younger and still uses it to fight stress and injuries. Fast forward to now, Mitchell is the Executive Director of the Ethical Data Alliance (EDA), a new project of Ed Rosenthal's 501c3 non-profit, Green Aid, focused on improving data privacy and supporting the cannabis industry through the use of blockchain technology and smart contracts.  Before he ran his own lobbying firm, Full Spectrum Strategy, where he advocated in California, Colorado, and Canada for cannabis waste (specifically vape waste) to be easier to recycle. His efforts resulted in regulatory and statutory changes in Colorado which allow for legal “marijuana consumer waste” recycling for the first time since legalization. He started out in the industry working for the world-famous Harborside dispensary ...

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124

March 16, 2021 00:34:57
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Shine Through Video:Holly Gillen’s Lessons to Make Your Business Light Up

Being on camera is scary. Yet, most small businesses would benefit from strong video content. But where do you start? Is there necessary equipment? As a business owner, do you need to be filmed? Former producer, editor, and camera operator Holly Gillen understands the struggle - and is here to help.   In this episode of the Social PR Secrets Podcast, host Lisa Buyer listens to Holly Gillen’s top tips for creating business videos. Holly runs Holly G Studios, where she helps with strategic video content development to increase her customers’ impact and income. If you’re making videos but want to do better, or have never touched a camera in your life, this episode is for you! As Holly says, “videos that are fun, fast, and easy to make increase your impact and income.” You Need Good Videos Holly started her career in New York City, as a professional videographer. She worked on important projects with big-name celebrities. But after a while in the industry, she realized she didn’t want to work for huge corporations anymore. She knew video could be a game-changer for small businesses, so she set herself to help them. She started a company to work with business owners and entrepreneurs and make videos for them. But quickly, she found out they all had the same questions. What should my strategy be? Do I really have to be on camera? Do I have to spend that much money on a video? So she started Holly G Studios ...

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123

March 08, 2021 00:11:53
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International Women's Day Special: The Future is Female

In honor of International Women’s Day 2021, Lisa Buyer hosts a pop-up edition of Social PR Secrets highlighting women’s news and events. Female Disruptors Turned Two!  It was two years ago today Lisa Buyer launched the online publication FemaleDisruptors.com with the goal to highlight women disrupting in their space. From the most influential women in tech to professional surfers to Social VR disruptors to yoga queens to poetry princesses, Female Disruptors shines a light on 39 women and counting.  Women in VR - Enter Facebook Horizons VR Women in Horizon Facebook Group hosts the event in the “Women VR Creators” Facebook Horizon World for community activities celebrating the women creators. Social VR expert Navah Berg managed and coordinated the event on Facebook Horizons in honor of International Women’s Day.  Here’s is what the day looked like: Grab your Oculus Quest headset and start the day meditating in Virtual Reality. The line-up speakers include Female Disruptor Lisa Buyer, Futurist Cathy Hackl,  an interview with Lisa Kotecki, AR/VR Community Lead at Facebook Join a LIVE Interview, Network, play Icebreaker Games, participate in a Meditation Circle // Wellness Chat, “Party-Up” and travel to Worlds Created by Women, and much more! We would love to see you there for an exclusive evening celebrating women all around the world in Facebook Horizon. The Women of Hustle and Flow Chart Podcast Thirteen women made the featured episode of Hustle and Flowchart podcast. Matt Wolfe and Joe Fier pay tribute to the badass women interviewed in 2020. The list included: Sue Rice ...

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122

March 02, 2021 00:48:18
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Grill Girl, Robyn Lindars, Dominates Digital PR, SEO and Social Listening

When one hears Grill Girl, their attention is immediately grabbed. That’s the genius of Robyn Lindars. From starting a small blog about grilling to running a successful website and appearing on the Today Show to soon launching her own magazine, Robyn is a PR expert. In this episode, she shares how she uses PR, social media, and SEO to grow her brand every day.   In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Robyn Lindars, founder of GrillGirl, a website where she shares tips, recipes, classes, and more. Like many of us PR pros, Robyn went to journalism school before starting her career at Marketwire where she learned the art of digital PR, SEO, and distribution.  At the same time she discovered grilling, she started a small blog that then morphed into GrillGirl. She realized: why do the guys get to have all the fun? She used the website as an opportunity to share her growing passion for grilling. Along the way, she has learned how to build a social presence and run a widely successful website. Want to know how she did it? Listen to this episode to find out! Creating Content to Get Press Robyn has appeared on the Today Show, the Food Network, and featured in USA Today, The Miami Herald, and more. Despite what most people think, high-end produced videos aren’t necessarily what catches people’s attention, she says. Instead, home-grown content can get you the best press opportunities. For example, the Today Show found her through videos of herself grilling lamb ...

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121

February 23, 2021 NaN
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Modern PR Myths, Musts, and Mantras

One of the first questions out of clients’ mouths, when they start working with a PR agency, is “when can we expect to see results with digital public relations?” The answer is: longer than with digital advertising. Online ads bring immediate but volatile results. On the other hand, digital PR slowly builds your brand and turns one-time customers into lifelong fans. If you want to learn more, you’re in luck. In this episode of the Social PR Secrets Podcast, host and digital PR expert Lisa Buyer walks through some of the highlights of her latest Search Engine Journal article talking about her favorite and least favorite myths, musts, and mantras when it comes to digital public relations. Digital PR vs Digital Advertising While almost all companies are willing to splurge on advertising, few understand that digital PR is another central element of a successful business. However, for digital PR to work, brands need more than money. They need to understand the process takes time, they should communicate and cooperate with their agency, and keep their expectations realistic. Once you’ve understood that, digital PR will surprise you in more ways than one. Unlike advertising, PR positively affects every part of the funnel. And unlike advertising, PR offers sustained rewards overtime. In short, PR gives brands what they can’t buy in ads. This includes: ✅ Thought leadership ✅ Credibility ✅ Third-party endorsements ✅ Community ✅ Relationships ✅ Impact ✅ Low budget/no budget is needed.  Top 3 PR Myths, Busted #1. PR is only measured in numbers “At the ...

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120

February 16, 2021 00:14:01
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21 Things Love It or Leave it

February is my love it or “leave it” month. I’m feeling the ❤️ for taking ownership of things like email marketing, podcasting for PR, cannabis, and self-care. What can I do without ⚠️? Facebook ad drama, bad headlines, and LinkedIn lies. 21 things I'm doing for February that you can too. 1. Get them to open your emails with Subjectline.com 2. Own it. Use this email marketing strategy for an 87% open rate! George Bryant's email secrets in this episode are the best advice you will ever hear. Period. 3. LinkedIn Lies. Exaggerating on your LinkedIn profile is called lying. 4. Eyes wide shut. Give your eyes a massage and IHELOL. 5. Headline Hell. Titlecase? ALL CAPS? Stop the headline formatting hell with this lifesaver CapitalizeMyTitle. 6. Just another tool? Notion helps you get organized, focus, and even keep a daily journal or home page - listen to Katie Wells interview as she unpacks notion. 7. FB and Google busted. Rand Fishkin’s interview on Hustle and Flow Chart is a must! “What does the future of SEO look like in 2021 and beyond? Digital PR” Rand Fishkin 8. Overused word and underused act. Selfcare. It’s the new healthcare. 9. Smokin’. Follow the intersection of cannabis, culture, and wellness with Emily Earlenbaugh in her Forbes column. 10. Latte love. My fave CBD, coffee, and flow recipes. 11. Raise your vibration for Black History month - Meet Lalah Delia, a spiritual writer, wellness educator, certified spiritual practitioner, founder of VibrateHigherDaily.com, and bestselling author Vibrate Higher Daily: Live Your Power. 12. Listen up. Podfest - Mark your calendar for March 1-5, 2021. 13. Partner with me. I’m leveraging the power of collaboration, ...

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